User Acquisition Manager

Carry1st is Africa’s leading publisher of mobile games and digital content. Operating at the intersection of games, publishing, and fintech, we scale awesome content in frontier markets by solving hard problems. Across our publishing and Pay1st business lines, we are partnered with top global game companies like Riot Games, Activision, and Stillfront. We are backed by top investors like: a16z, Bitkraft, Google, Konvoy, Riot Games, Sony and Nas.

As a User Acquisition Manager, you will be responsible for driving the growth of our player base through strategic acquisition campaigns across various digital channels. Your primary focus will be on efficiently acquiring high-quality users for our mobile games while maximising return on investment (ROI).

You will...

• Plan and manage UA Strategy for mobile apps/web across various ad networks In collaboration with the senior UA manager
• Analyse data and performance to continuously provide insights to improve ROAS of our products
• Collaborate closely with various cross-functional teams including Growth Leads, Product Development, and Analytics to drive user growth and share feedback
• Maintain a close relationship with ad networks in order to continuously optimise campaigns

Requirements

What makes you a great candidate?

• 3-5 years Experience with running campaigns on various Ad networks (Social, DSP), mobile gaming experience is a plus
• 3-5 years Experience with analytics tools such as Google Analytics, Tableau, Singular and/or Appflyers
• Data-driven marketer with a strong understanding of mobile user acquisition strategies and a passion for mobile gaming
• Experience with influencer marketing and ASO is a plus
• Experience in User Acquisition in African markets is a plus
  

Benefits

What will it be like to work at Carry1st?

Carry1st is a fast-paced and dynamic place to work. Our team is diverse and global as we operate fully-remotely across 25+ countries. At Carry1st, you will have the opportunity to…

• Build awesome, industry-changing products, every day
• Grow with a VC-backed startup at the intersection of gaming and fintech
• Work from anywhere in the world with international teammates
• Own shares in the Company - enabling you to benefit from the value you create

Some additional perks…

• Co-working excursions: Travel to meet your colleagues in cities around the world
• Awesome equipment: Get everything you need to work effectively
• Remote working allowance: Put an additional $600 / year to optimise your WFH experience
• Learning and development: Attend courses, conferences and training events
• Social events: Participate in regular company events to relax and connect with teammates
• Birthday leave: Enjoy a paid day off on your special day

We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. Join us!

Learn more about Carry1st…

• Andreessen Horowitz shared why they invested in Carry1st
• VentureBeat announced that Carry1st has raised $27 million to develop and publish mobile games in Africa
• Remerge hosted Cordel on a podcast to discuss Carry1st and the African gaming market