User Acquisition Manager - Barcelona

We're on the hunt for a User Acquisition Manager who's not just data-driven but also brimming with creativity and enthusiasm. In this role, you will work on the promotion of ambitious mobile games, and be responsible for growing their player base. You’ll work within the marketing team, cooperating with various games studios, agencies and freelancers. You will need to create engaging and impactful marketing campaigns to attract new users and make the community thrive. An ability to be creative, organized, innovative, and rigorous about deadlines is essential to thriving within the team.

As User Acquisition Manager you will:

• Managing user acquisition campaigns on many different performance digital channels.
• Analyze and report performance KPIs in order to determine the true success of our marketing campaigns.
• Creation of the marketing messages and briefs for marketing creatives, managing localization of the content.
• Oversee app store asset creation and optimization.
• Collaborate with different roles: artists, engineers and data scientists.
• AB testing of our advertising and app store creatives.
• Coming up with and executing various ideas to engage our players.
• Help the game studios with product management and the implementation of marketing-related features.
• You'll have a ton of freedom to chase down these initiatives as you see fit, transform them into concrete projects and execute them.

To be successful in the role you will need:

• You have a passion for games, with an understanding of different genres.
• You have extensive experience in performance marketing for several different game genres.
• You have experience managing campaigns on Facebook, Google, and other mobile ad networks.
• You have a healthy mix between a data-driven and creative mindset.
• You are able to merge that data from different sources and formats and get insights from it.
• You follow a ROI-centered marketing vision: you measure everything and act accordingly.
• You have at least a basic knowledge of predicting the LTV and converting that into actionable insights.
• You foster a natural sense of urgency - UA is a fast-paced environment where many things happen every week/day, which requires relentless prioritization of time and projects.
• You have a Growth mindset: the ability to truly learn from mistakes, and keep experimenting despite the failures.
• You are a motivated, brave, and self-starting attitude
• You have strong ethics and reliability
• You have a problem-solving and decision-making aptitude
• You’re fluent in English to collaborate with an international team

About Us

At Sandsoft, we do things differently.

We Value Independence. We create the best possible, small teams and give them the freedom and independence to work together in pursuit of creating and publishing the highest quality games with high reliability and competition at the heart of the experience. Each team has the freedom to pursue this goal as they see fit. It’s up to them to decide what is best for Sandsoft and for our players.

We Defer to Trust. We trust each other, even when we disagree. In this environment, you will work with your colleagues who will trust you to do what makes sense and give you the autonomy to do what is right for Sandsoft as only our game teams can make the decision to launch or shut down their project.

Everyone is a Game Maker. Everybody in our team is first and foremost, a Game Maker and you will be no different. We encourage our people to use their talents where they have the most impact. We ask and give feedback proactively to inform our decisions. So while you are a master of your own discipline, you are also a key stakeholder and your role and voice is critical when it comes to concepting, designing and promoting games.

We Live Our Company Values. We pride ourselves in hiring growth-minded people who show a motivated, collaborative, and entrepreneurial attitude, and who embrace our Core Values as the right way to develop something great together.

Sandsoft core values are: Boldness 👩🚀 + Togetherness 🫱🏼🫲🏾 + Growth 🚀

To know more about Sansoft, visit our website or Linkedin profile.

If you feel like you would like to be part of this journey, we encourage you to apply!