Senior User Acquisition Manager

Carry1st is Africa’s leading publisher of mobile games and digital content. Operating at the intersection of games, publishing, and fintech, we scale awesome content in frontier markets by solving hard problems. Across our publishing and Pay1st business lines, we are partnered with top global game companies like Riot Games, Activision, and Stillfront. We are backed by top investors like: a16z, Bitkraft, Google, Konvoy, Riot Games, Sony and Nas.

As a Senior User Acquisition Manager you will be responsible for developing and executing robust user acquisition strategies, staying ahead of industry trends, and optimising campaigns across various advertising channels.

You will...

• Set up, launch & measure and report on campaign performance, providing insights for continuous improvement against Key Result expectations
• Extract meaningful insights from data to inform marketing strategies and campaign optimizations
• Collaborate closely with cross-functional teams, to optimise performance and drive user growth
• Develop relationships with advertising partners and networks to test new traffic sources

Requirements

What makes you a great candidate?

• Hands-on experience with running campaigns on DSP networks, SDK networks and Social Media networks (Meta, Adwords), among others
• Experience with analytics tools such as Google Analytics, Tableau, Singular and/or Appsflyer
• Experience in using advanced and privacy safe mobile measurement approaches such as SKAN network, Google Privacy Sandbox and Media Mix tools is a plus
• + 4 years of User Acquisition experience, ad monetization experience is a plus
• Experience scaling campaigns in Nigeria or other emerging markets is a plus
• Experience scaling Real Money Gaming campaigns is a plus

Benefits

What will it be like to work at Carry1st?

Carry1st is a fast-paced and dynamic place to work. Our team is diverse and global as we operate fully-remotely across 25+ countries. At Carry1st, you will have the opportunity to…

• Build awesome, industry-changing products, every day
• Grow with a VC-backed startup at the intersection of gaming and fintech
• Work from anywhere in the world with international teammates
• Own shares in the Company - enabling you to benefit from the value you create

Some additional perks…

• Co-working excursions: Travel to meet your colleagues in cities around the world
• Awesome equipment: Get everything you need to work effectively
• Remote working allowance: Put an additional $600 / year to optimise your WFH experience
• Learning and development: Attend courses, conferences and training events
• Social events: Participate in regular company events to relax and connect with teammates
• Birthday leave: Enjoy a paid day off on your special day

We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. Join us!

Learn more about Carry1st…

• Andreessen Horowitz shared why they invested in Carry1st
• VentureBeat announced that Carry1st has raised $27 million to develop and publish mobile games in Africa
• Remerge hosted Cordel on a podcast to discuss Carry1st and the African gaming market