Senior Brand Manager, VALORANT

Brand Management at Riot is focused on our players and fans. Our philosophy is to make it better to be a player: Brand at Riot exists to ensure player trust, inspire fandom and provide meaningful experiences for everything we do in our portfolio.

As a Senior Brand Manager for the CN Valorant publishing team, you will report to the CN Valorant publishing lead and also work closely with the global Valorant & Valorant Esports publishing team to represent the Valorant brand as a whole in CN.

Valorant is a global brand. You will partner with global and local across product, creative, production, communication, channel, operation, artists, producers, designers, agency to create, deploy, and lead industry-leading campaigns for Valorant in CN, while also making a global appearance.

Responsibilities:

• Determine insights driven goals, develop research programs, and measurement plans in partnership with the insights/strategy team to achieve measurable outcomes that contribute to the meaningful growth of the game via publishing efforts.
• Work closely with Global Publishing and Tencent to define publishing vision/objectives, craft best-in-class local publishing strategies, initiate campaign briefs, and ultimately in driving a holistic cross-pillar player journey that encompass both global vision with local-resonated experiences
• Foster strong relationships and trusts with global stakeholder and local partners. Lead continuous evolvement of cross-team operation model to improve efficiency
• Create strong partnership with key channels/community to reach, attract and convert target players to Valorant

Required Qualifications:

• 8+ years experience in brand management and marketing
• Experience in brand management and strategy for a gaming, esports, lifestyle, or notable consumer brand.
• Expertise in planning, developing, and executing successful strategy briefs that inspire creative activations and consumer-led campaigns across a wide array of channels and budgets.
• Experience partnering with international teams to build brands
• Experience and strong connection with multi-channel medias
• Strong connection and experience leading agency partners in delivering successful results for your brand
• Fluent in Chinese and English, and can drive collaboration across language and culture

Desired Qualifications:

• Passion for PC games and STG/FPS genre
• Great understanding of PC games players behavior and insight globally
• Experience with global PC games marketing and publishing
• Deep knowledge of creative production process
• Understanding of global gaming, mobile gaming and lifestyle marketing trends