Product Manager, Customer Journey

Who We Are

Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, publisher, and marketer of interactive entertainment for consumers around the globe. The Company develops and publishes products principally through Rockstar Games, 2K, Private Division, and Zynga. Our products are currently designed for console gaming systems, PC, and Mobile, including smartphones and tablets, and are delivered through physical retail, digital download, online platforms, and cloud streaming services. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO.

While our offices (physical and virtual) are casual and inviting, we are deeply committed to our core tenets of creativity, innovation and efficiency, and individual and team development opportunities. Our industry and business are continually evolving and fast-paced, providing numerous opportunities to learn and hone your skills. We work hard, but we also like to have fun, and believe that we provide a great place to come to work each day to pursue your passions.

The Challenge

The Marketing Innovation & Technology team works alongside the Label’s (2K, Rockstar Games, Zynga, Private Division) Marketing, Technology, Analytics, and CX teams, managing and supporting the underlying technology stack used for Paid, Owned and Earned Marketing activity.

An ideal Product Manager will have a broad range of skills. The responsibilities include the ability to manage the entire technology life cycle, from interpreting needs of the business (known or discovered) through implementation into support, and how it generates value along the way. This role requires an understanding of Marketing Technology platforms, and experience in running projects, acting as the bridge between business leads and engineering teams.

This Product Manager role will focus on Customer Journey Orchestration (CJO) and maximizing the Customer Data Platform (CDP). The CDP is the hub for customer data across Take-Two, creating a hub and spoke model where the spokes enrich the hub, the hub enriches the spokes.

A successful Product Manager will -

• Within the first 90 days: Understand the components of the CDP and Marketing product stack, their interdependencies, and how data flows between them. Take ownership of the operational management of several solutions in the portfolio.
• Within 180 days: Take full ownership of several projects and drive to completion. Be able to speak confidently and accurately with stakeholders about current technology solutions and ideate collaboratively on new products and enhancements.

What You’ll Take On

• Partner with business stakeholders, product managers, and engineering teams to define backlog & priorities, to build, maintain, and communicate product roadmaps.
• Write product requirements for the core operating marketing systems, such as marketing automation, customer journey orchestration (CJO), improved data pipelines, and new partner integrations.
• Facilitate collaboration between cross-functional teams, provide timely status updates to stakeholders, anticipate and communicate risks.
• Define the features and benefits of technology solutions and ensure they are properly communicated.
• Ensure solutions are current – investigate low adoption, promote capabilities, and evangelize use cases that empower business users to achieve more with existing tools.
• Work closely with business stakeholders and Marketing Insights team to define critical metrics and reporting solutions for new capabilities & campaigns.
• Build and maintain product documentation, training docs, and user guides.

What You Bring

• Prior product management & business systems analysis experience
• Running multiple projects and roadmaps concurrently
• Experience working with large datasets
• Experience working with Marketing, Analytics, and IT functions
• Proven ability to implement technology projects into enterprises including evidence of adoption and/or return on investment
• Knowledge of IT solutions with a foundational awareness of:
  • Database management – data structure, data flows and conceptual knowledge of large-scale data intelligence systems (practical knowledge preferred)
  • Paid Media Advertising
  • Business intelligence, reporting & visualization
  • Platform and data security
  • Legal requirements as it relates to customer data (Ex: GDPR, CCPA, etc.)
• Basic SQL skills or the willingness to learn said skills within the first 3 months.
• Must be able to establish and develop positive relationships with demanding, no-nonsense business and project stakeholders to ensure that business goals are met.
• Experience working with highly technical business partners identifying problem areas, bottlenecks, and resolving through scalable solutions.
• Excellent communication and presentation abilities spanning business and technical audiences.

Great to Have

• Prior gaming experience and/or knowledge of the video game industry
• Experience in a creative industry
• Practical experience with:
  • CDPs or DMPs
  • CRM solutions
  • Paid Media solutions
  • Customer Support solutions
  • Web analytics/tracking technology

What We Offer You

• Great Company Culture . Ranked as one of the most creative and innovative places to work, creativity, innovation, efficiency, diversity and philanthropy are among the core tenets of our organization and are integral drivers of our continued success.
• Growth : As a global entertainment company, we pride ourselves on creating environments where employees are encouraged to be themselves, inquisitive, collaborative and to grow within and around the company.
• Work Hard, Play Hard. Our employees bond, blow-off steam, and flex some creative muscles – through corporate boot camp classes, company parties, game release events, monthly socials, and team challenges.
• Benefits . Medical (HSA & FSA), dental, vision, 401(k) with company match, employee stock purchase plan, commuter benefits, in-house wellness program, broad learning & development opportunities, a charitable giving platform with company match and more!
• Perks . Fitness allowance, employee discount programs, free games & events, stocked pantries and the ability to earn up to $500+ per year for taking care of yourself and more!

Take-Two Interactive Software, Inc. (“T2”) is proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment at T2 is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

The pay range for this position in New York City at the start of employment is expected to be between $98,400 and $145,620 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an 'at-will position' and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.

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