Marketing & Operations Lead

MARKETING & OPERATIONS LEAD (#On-Site)

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

ABOUT FIREWALK STUDIOS

Firewalk Studios is dedicated to creating unforgettable multiplayer experiences that capture the joy of playing together. We believe in the power of multiplayer and want to delight players with worlds that spark imagination and forge connection through immersive gameplay, artistry, and heartfelt characters. In 2023, Firewalk joined PlayStation Studios and unveiled its debut project: Concord – an original sci-fi universe and PVP multiplayer FPS launching on PS5 and PC in 2024.

Creating worlds that ignite imagination and connection takes a collaborative team. Firewalk is building a world-class, next-generation game studio with a focus on a more sustainable approach to game development. For us, setting a high-quality bar, creating something extraordinary, and treating each other with trust and respect go hand-in-hand.

THE ROLE

Firewalk Studios is looking for a Marketing & Operations Lead who is interested in applying their marketing skills to help bring exceptional entertainment to millions of players. You will play a pivotal role in developing campaigns that drive engagement and retention across the Concord franchise in addition to building and managing the Firewalk Studios brand. In this role, you will partner with studio marketing operations and SIE publishing teams to execute go-to-market initiatives, inclusive of cultivating best-in-class creative across Firewalk’s internal creative services team. This role reports directly to the Director of Marketing and Operations for Firewalk Studios.

WHO YOU ARE

• Player-Centric Strategist: Deep understanding of player behavior, translating insights into engaging live ops marketing campaigns for varying player communities.
• Collaborative Leader: A master collaborator fostering cross-functional teamwork across product marketing, community, social, and creative content teams.
• Data-Driven Decision Maker: Utilize data to optimize campaigns, ensuring maximum impact on player engagement and retention.
• Organizational Agility: Efficiently manage multiple projects, balancing the voices of developers, publishers, and players.
• Relationship Builder: Command respect and build strong relationships with internal and external partners over multi-year efforts.
• AAA Game Expert: Proven track record of working on AAA marketing campaigns.
• Creative Innovator: Champion innovative and evolving creative approaches that captivate and resonate with our dynamic player base.

WHAT YOUR DAY MIGHT LOOK LIKE

• Manage and cultivate the Firewalk Studios and Concord video game brands, ensuring brand consistency and messaging alignment across all marketing efforts.
• Provide strategic insights to studio comms teams (community and social) to create and execute effective community campaigns across owned channels.
• Lead internal studio cross-functional teams through seasonal planning, initiating campaign development and ensuring product positioning and marketing efforts are aligned across owned channels.
• Collaborate with our global publishing team to execute a comprehensive marketing campaign roadmap for our live services game, encompassing launch, retention, and growth phases.
• Partner with product team to identify player-first features and champion their integration into Concord’s development and go-to-market campaign strategies.
• Utilize your in-depth knowledge of launching, sustaining, and growing live services games to inform marketing strategies and player engagement and retention efforts.
• Partner with Director of Creative Services to lead asset development, from briefs through production schedules, and coordinate global releases across multiple platforms in partnership with Sony brand team.
• Collaborate with the Director of Communications and Director of Marketing and Operations on crucial internal studio projects, contributing to the overall success and growth of the studio.

QUALIFICATIONS

• Proven track record of developing and executing successful marketing campaigns for live service video games or related entertainment products.
• Adept at finding and applying data driven insights to build engaging marketing and social content.
• Deep knowledge of marketing asset production timelines and processes.
• Strong knowledge of the gaming market, industry trends, and FPS category.
• Excellent project management, communication, and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners to hit deadlines.
• Proficient in traditional and digital media planning, including programmatic and growth.
• Analytical mindset, proficient in utilizing marketing analytics tools to track campaign performance and make data-driven decisions.

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