Performance Marketing Specialist (Senior)

The successful candidate will be responsible for tracking and analyzing social media trends, performance, engagement, the competitor landscape, website traffic and visitor behavior to support our marketing strategies in making informed, data-driven decisions.

Additionally, this role involves managing and analyzing our lead and customer databases to enhance our business operations.

The ideal candidate will possess a broad knowledge of social media, both as a power user and a business user, with technical expertise in posting and tracking various types of media across all platforms.

- Monitor both the brand and its competitions' activities across social media platforms to track engagement metrics such as likes, shares, repost, reactions, comments, and followers.

- Analyze social media engagement data to identify trends, viral opportunities, and areas for improvement.

- Able to use Google Analytics and its related tools to gain meaningful website performance insights for both the brand and its competitions.

- Use analytics tools to track website traffic, visitor behavior, and conversion rates.

Provide insights and recommendations based on website data to improve user experience and engagement.

- Manage and analyze lead databases to support marketing and sales efforts in making data-driven decisions.

- Maintain and analyze customer databases to enhance customer relationship management and retention strategies.

- Demonstrate in-depth knowledge of social media platforms, including their business versions (e.g., Google Analytics, Meta for Business, TikTok for Business).

- Provide technical expertise on posting and tracking different types of media across all platforms to maximize reach and engagement.

- Bachelor's degree in Marketing, Business, or a related field.

- Proven experience in market and competition research, social media analysis, and database management.

- Strong analytical skills with the ability to analyze, interpret complex raw data and comprehensive information into written reports and provide actionable insights.

- In-depth knowledge of social media platforms, both as a power user and a business user.

- Experience with social media analytics tools and business versions of social media platforms (e.g., Google Analytics, Meta for Business, TikTok for Business,.etc.).

- Excellent communication and presentation skills.

- Ability to work independently and as part of a team in a fast-paced environment.