Community Director

Playground Games is looking for a Community Director to join our Fable team on a permanent basis.

About us:

As a first-party Xbox Game Studio, we are passionate about making genre-defining games that are accessible, beautiful, and, most of all, fun. We are excited to be rebooting the much-loved Fable franchise and are expanding our diverse team to create a new classic in the action RPG genre.

About the role:

As the Community Director, you will play a pivotal role in fostering and nurturing the vibrant community that surrounds our games. You'll be the primary liaison between our passionate player base and our development team, ensuring that player feedback is heard and addressed. Your responsibilities will include engaging with players across various platforms, organizing events and activities, crafting compelling content for newsletters and social media, and analysing community feedback to drive continuous improvement. The Community Director understands how game communities function, has the ability to communicate effectively and transparently, can handle online toxicity, knows how to increase player engagement and can cultivate and nurture an inclusive environment.

This is a permanent role based at our state-of-the-art facilities in Royal Leamington Spa, with a hybrid work model in place. Relocation assistance is available if required.

What you’ll do:

• Utilize your deep understanding of gaming communities to identify player preferences, trends, and concerns. Act as the voice of our players, advocating for their needs and desires within the development process.
• Exhibit strong written and verbal communication skills to effectively engage with players through newsletters, social media platforms, and other communication channels. Proficiency in editing images and videos will be beneficial for creating engaging content.
• Develop and execute strategic plans for community engagement, including event organization, content scheduling, and project management. Coordinate with marketing and public relations teams to align messaging and activities.
• Utilize analytics tools to track community engagement metrics, website traffic, and social media interactions. Leverage data insights to optimize community strategies and initiatives.
• Demonstrate a deep passion for gaming and a comprehensive understanding of the gaming market. Stay informed about industry trends, game development processes, and the gaming community landscape.
• Build, lead and mentor a team of community specialists, providing guidance, feedback, and support to ensure the team's success in achieving community engagement goals. Delegate tasks and responsibilities effectively to maximize team productivity.

What you’ll bring:

• A minimum of 5+ years’ experience in a communications and/or community role for a large game or entertainment brand.
• A minimum 3+ years’ experience leading and managing community teams on major consumer brands and/or entertainment franchises.
• Demonstrated track record managing major community programs at scale, including new channel growth, developer communications, influencer activations, and content creator initiatives.
• Strong proficiency in written and verbal communication, with experience coordinating and managing content (images, videos, and copy) on all relevant platforms (Facebook, TikTok, Discord).
• Experience managing key stakeholders, including internal teams, external partners, and community influencers, to drive collaborative initiatives and achieve shared goals.
• Expert knowledge of existing and emerging social media platforms, analytics tolls, and trends.
• In-depth knowledge of gaming culture, industry trends, and popular gaming titles.
• Skilled copy writer with an eye for quality and can maintain a consistent voice across platforms.
• Able to identify and mitigate potential social media issues related to cultural sensitivity, inclusivity, and representation in digital communication.

Preferred:

• Advanced degree in Marketing, Communications, Public Relations, or related field.
• Experience being in front of the camera as the representative of the game towards the community.
• Able to travel, including international travel, and work non-standard hours as needed.

This is a fantastic opportunity to make world-class games with an established, talented, and collaborative team at one of the industry’s most exciting first-party game studios.

Playground Games is proud to be an equal opportunity employer, we believe that diversity and inclusion fuels creativity. We are dedicated to creating a safe, comfortable and welcoming working environment.

We strive to build an inclusive culture that encourages, supports and celebrates the diverse voices of our team members. It drives our innovation and connects us closer to our players. We are committed to equity, diversity, and inclusion across age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation.

At Playground Games we recognise the importance of self-development, career progression, well-being and retention of our colleagues. We celebrate difference and welcome everyone to join us and to be themselves at work.

If you require any reasonable accommodation to apply for this position, please contact us on recruitment@playground-games.com