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Associate Live Marketing Director

Craft:

Job Description:

King is a leading interactive entertainment company for the mobile world, with people all around the world playing our games. The games we make bring moments of magic to our players. Our aim - Making the World Playful – it’s what inspires us to create new experiences and raise the bar. We design games for everyone, no matter where they are or who they are. We take the art and science of gaming to the next level through our curiosity for the unexplored, passion for games, respect for each other and love for our players – and we’re not afraid to have fun along the way!

Farm Heroes Saga is one of King’s beloved casual games titles with over 4 million daily players. We have an exciting opportunity for an experienced Associate Live Marketing Director to join Farm Heroes Saga to develop and implement effective marketing strategies and campaigns to support our in-game events in order to expand the audience and form deeper connections with our players.

If you're all about marketing and love to mix creativity with strategy, this could be the perfect role for you. You'll be embedded in the Farm Team, working with everyone from strategy to game devs to engage our players with innovative campaigns and fresh initiatives.

You'll enjoy managing people and are keen on nurturing talent. You'll mentor a team member, helping them shine and succeed.

This is an opportunity to join a highly valued and dynamic team that works with a wide range of functions across the business in a creative, challenging and collaborative environment, and it's a place where your ideas will be as valued as well as your marketing and project management expertise.

Creating magical consumer- facing campaigns means always being at the cutting edge of our Marketing, so your role will always be evolving as new things come up!

Your role within our Kingdom:

• Team up with our game crew to roll out cool in-game events that keep our players coming back for more.
• Lead the charge on promoting these events to make a big impact.
• Get hands-on with our new CRM tool, Braze, making sure we're using it to its full potential.
• Dive into analytics, tailor our communication to hit the right notes with different player groups.
• Explore new marketing channels to put our game on the map even more.
• Forge partnerships and collaborations to bring new players into the fold.
• Work magic with creative agencies to keep our content fresh and engaging.
• Always think player-first in everything we market, ensuring we're hitting the mark every time.
• Coach and drive your team towards greatness, with plenty of feedback and goal-setting.

Qualifications & Skills:

• A solid track record in strategic marketing, especially if you've rocked it in the consumer internet or gaming world.
• Data-savvy, with the skills to make smart marketing moves.
• A pro at juggling different kinds of projects and channels in a fast-paced setting.
• Handy with CRM tools like Braze and analytics wizards like Looker.
• Creative yet strategic, able to dream up amazing player experiences.
• You're all about impact, quality, and putting the player first.
• Organized, initiative-taking, and a leader who loves to grow their team.
• What you'll get out of it:
• Craft a marketing strategy that really moves the needle for Farm.
• Launch campaigns and CRM moves that boost player engagement and open up new opportunities.
• Play a key role in a team that's creative, dynamic, and all about collaboration.

What you'll get out of it:

• Craft a marketing strategy that really moves the needle for Farm.
• Launch campaigns and CRM moves that boost player engagement and open up new opportunities.
• Play a key role in a team that's creative, dynamic, and all about collaboration.

About King

At King, we’re Making the World Playful. Heard of Candy Crush? We’re the creators behind it. With game studios in Stockholm, Malmö, London, Barcelona and Berlin, and offices in Dublin, San Francisco, New York, Los Angeles, and Malta, we have a 20-year history of delivering some of the world’s most iconic games in the mobile gaming industry and are on a mission to level-up the little moments for our more than 200 million active monthly users. But we aren’t just crushing it with candies, we’re also behind Farm Heroes, Bubble Witch, Pet Rescue and loads of other sweet games. As a leading interactive entertainment company for the mobile world, King is part of Activision Blizzard, which was recently acquired by Microsoft.