Associate Franchise Activation Manager, FC

Associate Manager, EA SPORTS FC Franchise Activation - Markets (Italy)

Electronic Arts Inc. is a global leader in interactive entertainment. We develop and deliver games, content and online services across platforms. We have a broad portfolio of brands that span the most popular genres.

We exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together accomplished people that combine creativity, innovation, and passion. We immerse our employees into an inclusive culture and provide opportunities for learning and leading that allow our employees to do the most impactful and rewarding work of their careers.

Join us in driving the next revolution in games.

Marketing & Commercial Organisation (MCO)

We are Electronic Arts' Marketing and Commercial Organization (MCO). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.

The Challenge Ahead:

The Associate Manager, FC Franchise Activation - Markets (Italy) is responsible for the development, execution, and measurement of locally nuanced integrated omni-channel marketing activations for EA SPORTS FC in Italy, with a focus on creating highly culturalized marketing campaigns that deliver against EA SPORTS FC brand and business objectives.

Reporting to the Senior Manager, FC Franchise Activation - Markets (Southern Europe) the main responsibilities for our next Associate Manager will be:

• Develop and execute the EA SPORTS FC marketing campaign in Italy.
• Research/insight discovery, strategy development, activation ideation and development, and budget allocation of all Italy marketing activations.
• Collaborate with Italian athletes, influencers, and brands to deliver innovative activations that connect with football fans across the market.
• Manage our agency partners, contractors, and freelancers. Responsibilities include day-to-day communications, briefing, and activity tracking.

What you will work on:

You will create and execute highly localised approaches for our global campaign moments that resonate in the Italian market. This means all the way - from the first creative spark, to sketching out the idea, planning the campaign, leading the development of photo and video shoots, asset creation and overseeing the go-live, and of course analysing performance to optimise the impact by providing recommendations afterwards.

Who you will work with:

You will be part of the Southern Europe team, but you will also closely partner with our global teams in the rest of Europe, North America, Latin America, and Asia, including teams such as Community, Media, Creative, Strategy, Product Management and Athlete Marketing.

What you bring

• Collaboration : Share expertise and resource to help others. Include all who can contribute to a successful outcome. Stay engaged even when not in full agreement.
• Adaptability : Embrace change and help others adjust. Modify approach according to context; actively seek to become comfortable in a new environment or role.
• Dependability : Take personal responsibility for the quality and timeliness of work and achieve results with little oversight, managing up whenever needed.
• Results Focus & Initiative : Focus on results and desired outcomes and how best to achieve them. Always be proactive!
• Attention to Detail : Diligently attend to details & pursue quality in completing tasks.
• Language : Excellent English verbal & written skills
• Passion : For Sport, Culture and Lifestyle

What’s in it for you? Glad you asked!

• Great compensation package plus annual bonus scheme, pension scheme and stock plans
• Private medical insurance and dental care, life insurance and free onsite gym
• Employee discounts and rail season ticket loans
• Annual game points and digital download allowance
• 25 days holiday (including 3 days company shutdown days between Christmas & New Year)
• Two annual staff parties (Summer and Christmas)
• Onsite café, casual dress code and games areas
• Flexible hybrid working model

Take your career to the next level – apply today!