ASO Lead (m/f/d)

About DECA Games

We believe that games should be played for decades but many are abandoned even when a loyal community is screaming to keep them alive. DECA specializes in acquiring games from other developers and reinvigorating them to continue to entertain for decades. When other studios see an old game, we see a fantastic set of problems to solve and a huge opportunity.

DECA is a remote company with over 300 people in over 30 countries globally. DECA is also a part of the Embracer Group, the largest public gaming company in Europe.

About our culture

We’ve managed to maintain a small company feel with the stability and resources of a much larger one. We fully believe in the flexibility of a remote workplace. Team members are trusted to manage their time and get things done independently. We think that egos and politics need to be checked at the virtual door. That means no jerks are allowed, that no job is too small for anyone, and an openness to help and learn from each other is required. We love the challenge of working within constraints and love when we succeed as a team. Check out more about us and our values on our website (www.decagames.com).

This is a remote position. You can work from anywhere in the world in the CET timezone (9 a.m. - 6 p.m. CET).

About the role

We are looking for an ASO Lead to join our team and support all the games from our portfolio.

Responsibilities

• Develop and implement ASO strategies to optimize app visibility and conversion rates on the Apple App Store and Google Play Store.
• Develop and implement strategies for Promo content events across multiple titles.
• Analyze app performance metrics and user feedback to iterate and improve ASO strategies continuously.
• Collaborate with the product team to align ASO efforts with overall business goals.
• Establish and optimize processes for the ASO team to ensure the highest performance.
• Stay updated on industry trends and best practices in ASO to ensure the app remains competitive in the marketplace.
• Manage ASO tools and platforms to streamline optimization processes and track key metrics effectively.
• Manage a team of ASO specialists.

Requirements

• Proven experience in ASO.
• Strong analytical skills with the ability to interpret data and make actionable recommendations.
• Proficiency in ASO tools and platforms such as App Annie, Sensor Tower, or similar.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Detail-oriented with a passion for staying updated on the latest trends and techniques in ASO.
• Experience with A/B testing and other optimization techniques to improve app performance.
• Creative thinking and problem-solving abilities to devise innovative ASO strategies.

Benefits

• Remote first company culture.
• Flexible work hours to support a personal work-life balance.
• Weekly remote Embodiment@Work breathing and workout exercises.
• Online language classes: English, German, French, Spanish etc.
• Working in a multicultural environment with people from over 30 different countries.
• Flat hierarchies with an open-door policy.