Growth Marketing Manager (ASO Centric)

Job Description

Being a part of the Gameloft Marketing department, your main objectives will be to increase organic visibility and conversion rate for the games of your portfolio. You will be in charge of planning the ASO strategy from scratch and find new opportunities to grow your games. You will be the keeper of organic performance, optimizing, tracking and reporting.

Main Responsibilities:

• Build the ASO yearly roadmap in accordance to new releases and objectives set up by each of the Game teams.
• Implement the keyword optimization strategy for all the markets: from keyword research to keyword analysis.
• Ensure that store visual and written assets comply with store's guidelines and policies.
• Implement the store A/B testing strategy from the beginning to end: build roadmap and hypothesis, create the assets, apply the tests and monitor closely impact on performance.
• Define and launch In-app events and promotional content cards in order to boost store performance and revenue.
• Create marketing decks to present the latest game updates to our Partners and get featured on the store.
• Take care of the submission of new visual and written assets on all the consoles.
• Monitor store average rating and reviews and, if needed, challenge the in-app prompt strategy.
• Build reports to monitor and communicate games’ store performance to game teams.
• Conduct regular competitor’s benchmark and stay abreast of the latest market trends.
• Test new features and experiment new ideas to grow your games’ performance.
• Ensure alignment with Game Manager and collaborate with Product Manager (monetization side) (PM), Producer (product development side) to achieve the best possible product performance.
• Analyze the marketing performance, game performance, and contribute inputs in game development by making recommendations to improve user acquisition, user experience, engagement, retention and to integrate in-game promotional events and marketing mechanisms better.
• Coordinate with cross-functional stakeholders involved such as game marketing assets, legal teams, partners, and licensors.

Qualifications

• 3+ years in Product marketing / Growth marketing / ASO for mobile games and/or applications with massive users.
• Knowledge and passion for video games from hardcore gamers titles to casual social games, and entertainment in general.
• Strong knowledge of the entertainment industry.
• Strong analytical skills with a meticulous mind.
• Creative skills (ads, videos) to brief Marketing assets and collaborate with artists.
• Good experience in different video game monetization models (ads, IAP, pay-mium ...) and UA ideally in digital entertainment industry.
• Strong leadership and advanced English communication to be able to coordinate and collaborate with different stakeholders in our studio network.
• Ability to work autonomously.
• Ability to work with a wide range of profiles (business, game design, analysts, etc.).
• Great presentation & reporting skills; Strong knowledge of Microsoft Office applications (Word, Excel, PowerPoint).
• Experience with Sensor Tower, Apptweak, Mobile action and/or other similar tools.

Additional Information

Recruitment Process:

• (1) Screening call;
• (2) Test;
• (3) Interview;
• (4) Offer.

Work Location and Hours:

• Work location: 26 Ung Van Khiem, Binh Thanh District, Ho Chi Minh City.
• Work hours: 08:30 AM - 06:00 PM, Monday - Friday.

Why Join Gameloft?

• You want to work in an exceptional industry and create games downloaded more than 1 billion times per year.
• You want to be part of a talented and supportive team of pioneers who have a passion for creating video games.
• You want to contribute to a vibrant and dynamic atmosphere.
• You want to join a global company and meet great people around the world.
• You will work on an employment contract with competitive remuneration and benefits package.
• You are looking for a fun place to work in the heart of the city.

What We Offer:

• A hybrid working model.
• A dynamic workplace environment, with over 18 nationalities, where hundreds of world-renowned game titles were born.
• A range of well-being events and policies to support employees physically, mentally, and emotionally.
• An open-space office, a cafeteria, a terrace and a Gaming Area.
• Various training packages, including internal training, sponsorship training, and e-learning (iLearn, Udemy,...).
• Opportunities to collaborate and train with Gameloft worldwide experts and develop yourselves.
• An attractive monthly salary alongside Tet and other performance bonuses.
• Minimum 12 days of paid annual leave, plus 5 days of paid sick leave, Christmas leave, Birthday leave,...
• 100% coverage of mandatory insurance and extra healthcare insurance.
• A monthly allowance to support lunch meals and working-from-home electricity and Internet bills.
• Other benefits from one of the best employers in Vietnam.

What's more?

• Want to know more? Visit our websites:
  • Saigon Studio website
  • LinkedIn page
  • Facebook page

Due to the high number of applicants, we regret to inform you that only shortlisted candidates will be notified. Thank you for your understanding.

Company Description

Join The Game!

Leader in the development and publishing of games, Gameloft® has established itself as a pioneer in the industry, creating innovative gaming experiences for over 20 years. Gameloft creates games for all digital platforms, from mobile to cross-platform titles for PC and consoles. Gameloft operates its own established franchises such as Asphalt®, Dragon Mania Legends, Modern Combat and Dungeon Hunter and also partners with major rights holders including LEGO®, Universal, Illumination Entertainment, Hasbro®, Fox Digital Entertainment, Mattel®, Lamborghini®, and Ferrari®. Gameloft distributes its games in over 100 countries and employs 3,600 people worldwide. Every month, 55 million unique users can be reached by advertisers in Gameloft games with Gameloft for brands, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.

All trademarks referenced above are owned by their respective trademark owners.