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Visual Designer (New Game), Marketing

Our Marketing Team members live, eat, sleep and breathe our games. We deeply understand our customers and work with the game development teams to create deep experiences for our existing players, and constantly explore exciting, innovative ways to bring our products to new players around the world.

As a Visual Designer for one of our New Games at Wooga you will be responsible to plan, design and execute best-in-industry brand- and marketing assets. You will collaborate with cross disciplinary teams and act as a design problem solver based on marketing goals. You will ask the right questions about the what, who and how to find the best possible solutions for our players and be able to communicate decisions clearly and effectively. Working with internal and external partners you will ensure a consistent brand language & high quality assets across games and publishing, while driving for improved and measurable performance.

What you will be doing

• You will be a key member of the Marketing Team and transform Publishing’s strategic objectives into creative campaigns and assets
• Define and own the creative direction and brand development for the Marketing/Publishing efforts of one of our new titles and across all touch-points
• Work closely with a dedicated Marketing Manager to build a successful visual brand and scalable design systems
• Produce and deliver key reference materials/work examples to others to use for creation of individual marketing assets (video, static), including Brand Guidelines creation
• Hands on marketing asset production that matches games’ team attention to detail and production value creating a consistent brand and style
• Drive the creative process for the creation of successful marketing assets through to Global launch of the new title
• Build and execute on the creative strategy for Global Launch
• Leverage an extended creative team, including freelancers and agencies. Finding the best partners; brief and direct them to bring your ideas to life successfully
• Provide clear & structured feedback and confident direction on assets (in-house and outsourced)
• Make meaningful decisions on the visual style to improve usability, and craft immersive experiences true to our brands and in a thematically consistent style
• Through an iterative approach deliver marketing assets that have meaningful, measurable business results in our games across growth, retention and monetisation
• Build a narrative with clear focal points across an entire experience
• Balance quality with efficiency when working under tight deadlines
• Work closely with cross-disciplinary teams and initiatives and become an advocate for our products, brands and people

What you bring

• Passion for games, including mobile F2P casual
• Able to take projects from good to great
• Ability to build a new brand from concept through to execution; some hands on, some giving creative direction. Writing briefs, giving feedback and adjusting the creative direction to meet KPI’s
• A passion for storytelling in marketing and brand building with strong interest in consumer psychology and understanding of using visual messaging to convey a message/emotion
• User-centric approach for different personas & audience groups. At Wooga, we really care about our players and their motivations to play
• Proven experience within marketing design including systemic design, graphic design, layout, interactivity, typography, illustration & colour theory
• Prioritisation skills for asset production across marketing channels
• Experience in choosing, briefing and art directing agencies, illustrators and other designers (external and internal)

• Strong background in digital marketing asset design and direction
• Working knowledge of social media and CRM design constraints and best-practices
• Strong working knowledge of digital/mobile marketing pipelines and asset requirements
• Strong working knowledge of localisation and culturalisation challenges of marketing to a globally, multilingual audience (and how to overcome them)
• Clear and effective communication, can-do attitude
• Experience of managing projects in a fast paced environment (timelines, deliverables)
• Experience in working with Performance Marketing Teams a strong plus
• App/ game mobile UI/ UX design experience a strong plus
• Basic 3D knowledge (Unity) a strong plus, or be willing to learn
• Bachelor/ Masters in Design a strong plus