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VP, Marketing
4 years ago
GSN Games is seeking a VP of Marketing to create a strategic marketing roadmap, drive user acquisition, and build overall market awareness. In addition, this role supports the app's CRM, retention, pricing, ARPU, conversions, behavior analysis, cross/up sell campaigns. Reporting to the GM overseeing the company’s social casino apps, the VP of Marketing is a senior member of the studio's executive leadership team. The right candidate will partner with key stakeholders to drive successful, cross-functional marketing and monetization strategies, helping to lead the studio to 2x growth in the next 3 years.
About the GSN Games Studios:
Slots, bingo, cards, and more! Work on incredible games, including a top-10 grossing app, alongside the best in the business.
What You'll Do:
- Drive user acquisition on Facebook, iOS, Android, PC and more, and track total campaign performance
- Identify important UA funnels, generate actionable insights and provide recommendations for improvement
- Define and track relevant conversion metrics for online marketing campaigns
- Growing a community of enthusiasts on social media sites like Facebook, Instagram, and other sites
- Required ability to work across departments, cultures and time zones
- Coordinating with vendors on collated improvements to company website via A/B testing, etc. and maintaining the same
- Creating content for various online and offline channels, and further coordinating with vendors towards this goal
- Support the app's CRM and player lifecycle management
- Evaluate and implement pricing strategies to maximize long-term player value
- Collaborate with the BI/analytics team in reviewing performance metrics and KPIs
- Build cross- and up-sell marketing strategies
About You:
- College or advanced degree
- 3-5+ years of experience of hands-on UA, marketing and/or monetization for F2P apps
- Good experience in top and bottom level funnels optimization
- Experience in social media marketing (planning and execution) is a must
- Strong business acumen, highly developed analytical skills and recognized for innovative and creative approaches to problem solving
- Inherent empathy for the customer
- Highly professional written and verbal communication skills
- Strong interpersonal skills
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