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User Acquisition Manager
3 years ago
Responsibilities:
- Drive and optimize global mobile marketing campaigns across Google, Facebook, Apple, Snapchat, and other programmatic/non-programmatic networks
- Understand and utilize ad attribution and tracking with mobile measurement partners (e.g. TUNE, Adjust, Appsflyer , Kochava )
- Monitor, optimize and report performance of campaigns on an ongoing basis
- Identify targeting segmentation and creative solutions to improve acquisition performance
- Develop test plans, measure performance and make recommend ations based on testing
- Partner with cross-functional teams to deliver on joint KPIs
- Identify the highest impact testing opportunities, prioritize, execute, track results and communicate to game and marketing teams
Required Skills:
- 3+yrs of mobile consumer advertising or mobile media buying experience with a consistent track record of measurable results
- Hands-on campaign management experience within Performance Marketing
- Strong analytical skills and experience working in metrics-based companies
- Intuitive gr asp of data and strong with Excel
- A genuine interest in social, gaming, analytics, and advertising is a must .
- Passion for problem-solving: You are able to seek new, unfamiliar, and possibly daunting problems—to break them down into manageable bits and solv e them
- Proven ability to effectively influence others without directly managing them
- Proven ability to build and nurture relationships with both internal & external teams
- Outstanding communication skills – both written and spoken
- Experience working in fast -paced environments, preferably in an internet, financial, or consulting industries
- SQL and/or Programming Experience a plus
- BS/BA degree in math, science, or engineering, or consistent track record in a quantitative/problem-solving environment(or equivale nt training and experience), MS encouraged but not required
What we offer you:
- Work in a studio that has complete P&L ownership of games
- Competitive salary, discretionary annual bonus scheme and Zynga RSUs
- Full medical, accident as well as life insurance b enefits
- Catered breakfast, lunch and evening snacks
- Child care facilities for women employees and discounted facilities for male employees
- Well stocked pantry
- Generous Paid Maternity/Paternity leave
- Employee Assistance Programs
- Active Employee Resource Groups – Women at Zynga
- Frequent employee events
- Additional leave options for most employees
- Flexible working hours on many teams
- Casual dress every single day
- Work with cool people and impact millions of daily players!
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