In the early stages of your marketing career, or just starting out? Are you analytical with drive and ambition to quickly develop in the world of mobile games marketing?
As User Acquisition Manager you will be responsible for a range of activities focusing on campaign management to ensure optimal marketing performance. This is a vital role that will ensure our growth ambitions are achieved.
As a person, you are highly analytical with solid business judgement and the ability to independently manage several tasks while working in a highly collaborative environment. You enjoy working with a diverse team of dedicated individuals.
General Responsibilities
- Plan, launch, optimize and analyze UA campaigns
- Optimize creatives, targeting, bids & budgets to drive campaign goals and highest ROI
- Collaborate with artists, programmers and marketeers to drive improvements across frameworks and workflows
- Provide feedback on creative, help drive ideation, and own testing.
- Leverage analytical skills to identify trends and patterns throughout the user funnel to grow performance.
- Develop new and innovative performance marketing strategies that drive growth and expansion of new and existing titles.
Requirements
- Minimum of 1 year experience and/or relevant education in performance marketing, business, economics or finance preferred.
- Analytical mindset, highly organized with an eye for detail
- Advanced Excel skills and/or SQL
- Excellent communication and interpersonal skills
- Strong work ethic, with ability to take initiative on loosely-defined projects
Major Pluses
- Experience with SQL
- Knowledge on Mobile Game Marketing
- Experience with Facebook, Google Ads or other digital marketing networks
- Passion for mobile games
The position is for full time employment, on-site and starting as soon as possible.