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User Acquisition Manager

27 days ago

We're making a football game

We are developing a fair game, that is a reflection of football, rather than the football industry. We are creating a game that’s fun right away, driven by gameplay, and where mastery will lead to the most competitive esports scene. We want our game to be accessible from anywhere, on any platform and to anyone, without having to invest a fortune.

We aim to create a global community of players, representative of the world, free of toxicity, and where playing football games is enjoyable and convivial again, whether it’s for fun or at a high competitive level. We want to inspire every kid that plays football or video games and help them feel like they can bring out the best in them, in a respectful and safe league.

GOALS is for everyone, like football can and should be. It’s for the casuals and the pros. For the players, the managers, and the fans. For the creators and the fashionistas - whether you’re into perfecting your team's look, showing off your own style, or just admiring the creativity around you. GOALS is football.

Welcome to the marketing team

GOALS is seeking a dynamic and results-oriented User Acquisition Manager to join our Marketing team. As the User Acquisition Manager, you will play a crucial role in driving the growth of our player base through strategic acquisition campaigns and initiatives. Your primary focus will be on acquiring high-quality users efficiently while optimizing campaigns to maximize ROI and drive long-term engagement and revenue.

At GOALS, you will...

Develop and execute comprehensive user acquisition strategies to drive player growth and revenue for GOALS across various gaming platforms, including PC, and consoles.

Plan, launch, and optimize user acquisition campaigns across multiple channels, including paid social, display advertising, influencer partnerships, and other performance marketing channels.

Test and optimize marketing assets (videos, images, wordings) to identify which ones are the most efficient in different campaigns.

Own and optimize GOALS store pages (Steam, PS Store, Xbox Store) to maximize organic traffic and conversion.

Analyze campaign performance metrics, such as CPI, CPA, LTV, and retention rates, to identify opportunities for optimization and improvement.

Collaborate closely with the product, and analytics teams to align user acquisition efforts with overall marketing objectives and game development milestones.

Ideally you have...

3+ years of experience in user acquisition or performance marketing roles within the gaming industry, with a proven track record of driving user growth and revenue.

Deep understanding of PC and console ecosystems, including player behavior and acquisition channels.

Proficiency in using user acquisition platforms and analytics tools, such as Meta Ads Manager, Google Ads, TikTok ads, X Ads and more

Experience in cultivating relationships and collaborating with influencers and content creators to amplify user acquisition efforts and drive engagement.

Comfortable working with a wide array of technical tools and workflows, like Miro, Jira, and Google Suite

Strong analytical skills and the ability to interpret complex data sets to inform decision-making and optimize campaign performance.
Passion for football and gaming, with a keen understanding of the target audience and market trends.

If you're a strategic thinker with a passion for gaming and a proven ability to drive results through effective user acquisition campaigns, we'd love to hear from you. Join us in shaping the future of football gaming at GOALS!

About the Employment

The position is permanent and you can work from our Stockholm office, hybrid or fully remote from anywhere in Europe. It is important that you are able to communicate unhindered in verbal/written English.

For this position we do not offer relocation assistance.

In addition to opportunities for creative impact and professional growth, working at GOALS has many other benefits like occupational pension, 30 days PTO, flexible work hours, stock options and more. Learn more here.

Application

For this role, we would like you to include:

LinkedIn profile, CV, or any other document that showcases your experience

We strongly encourage you to apply even if you don’t feel that you tick all the boxes. You just might be exactly what we need, even if we haven’t understood it yet. GOALS is still a young company and we change quickly. But one thing that never changes is our conviction that we need a diverse studio environment, filled with different perspectives and skills.