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User Acquisition Executive – Digital Marketing
4 years ago
User Acquisition Executive – Digital Marketing
Miniclip is looking for a User Acquisition Executive to join our User Acquisition (UA) team in our Lisbon Office. This is a full-time position, please apply only if you have the right to work in the Portugal.
WHAT WILL YOU DO?
This is a varied and exciting role, working with a leading digital games and entertainment company. You will work closely with our existing UA team, with the following responsibilities:
- Create and oversee direct response marketing activities across channels such as Facebook, Instagram and Snapchat
- Experiment, test and analyse multiple campaigns
- Use data-driven insights to enhance performance through targeting and audience segmentation
- Work with our talented Marketing Designer in developing creative marketing art assets, as well as generating effective art briefs
- Run A/B tests and review the performance of individual ad creatives to identify best-performing assets
- Produce comprehensive marketing reports informing the team about key metrics such as media spend, conversions and ROI
- Explore new user-acquisition opportunities and technologies, as well establishing good working relationships with existing partners
The following skills are essential for the role:
- In-depth knowledge of mobile acquisition tools and channels
- Advanced Microsoft Excel skills with data manipulation capabilities using weighted average formulas, pivot tables and results visualisation
- Excellent knowledge of online marketing and digital advertising
- Familiarity with marketing tracking and audience measurement tools
- Excellent communication skills, both written and verbal
- Proactive: a desire to suggest new content ideas and take the lead on projects, or explore opportunities
- Fast learner: there will be opportunities to learn lots of new skills in this role, and the ideal candidate will show an aptitude and passion for self-improvement
- Analytical thinker with great attention to detail and problem-solving skills
The following skills are desirable for the role:
- A genuine love for games and the gaming industry
- Experience with user testing and customer journey optimisation
- Experience with ad copywriting
WHAT WILL YOU LEARN?
This is an incredible opportunity for an enthusiastic, ambitious and proactive individual to gain invaluable experience and knowledge in the User Acquisition/Digital Marketing space. You’ll be supported in your growth in the company, learn plenty of new skills, and have an active, creative role in Miniclip’s Marketing team. We go the extra mile to make sure you receive a learning experience that fits your career goals. You will also learn how to work in a professional environment and have ample opportunity to network with department leaders and other professionals in the gaming industry.
ADDITIONAL INFORMATION
You will be working in our fashionable, open plan studio in Lisbon with enthusiasts and professionals from the games industry. We like to maintain a very friendly and relaxed atmosphere, with regular team building and social events. We understand that being tied to a desk all day is not fun and that’s why there is a games area and fridge with complimentary drinks and fruit for all staff .
THE COMPANY
Miniclip is a global leader in digital games. The company develops, publishes and distributes highly engaging games to an audience of 200 million monthly active users across mobile, social and online platforms.
Founded in 2001, the Company has successfully grown a huge organic global audience in over 195 countries and across six continents. Miniclip has a unique understanding of the digital games space and has developed a strong portfolio of over 60 high-quality mobile games, extensive worldwide distribution and an internationally recognised brand name.
Miniclip was nominated as App Annie’s Top 52 Global Publishers list in 2015 and 2016. Leading franchises include 8 Ball Pool™, Agar.io™ and Soccer Stars™ which have all been downloaded over 100M times each respectively.
All three new games released by Miniclip in 2017, namely Football Strike, Flip Master and War Wings went to #1 Free Games / App in over 40 countries.
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