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UA Manager

DREST is the world’s first interactive luxury lifestyle & styling game, combining state-of-the-art technology with a luxury fashion and beauty styling experience that has real-time content at its core.

We are an award-winning fast growth digital platform led by industry experts from the tech, luxury fashion, gaming and e-commerce worlds.

Centred around gamification, entertainment and creativity, DREST combines state-of-the-art technology with in-game fashion discovery, styling and shopping, all inspired by a real-time content feed reflecting the daily global fashion and lifestyle zeitgeist.

Our mission is to open up the fun, fantasy and creativity of the exclusive world of fashion, lifestyle and luxury to all via social gaming. By doing this, we are creating new and meaningful communications for one of the most exciting and impactful industries in the world through the application of gaming and proprietary technology and seminal art and design.

The leader in the development of luxury, lifestyle & beauty games, DREST partners with the very best of luxury brands worldwide including Gucci, Prada, Valentino, Burberry, Cartier, Breitling, Fenty, Armani, NARS and Bang & Olufsen amongst 250 others. DREST’s ecommerce partner is Farfetch, the world’s leading luxury fashion marketplace where everything one plays with is shoppable in real life. Named by Fast Company as one of ‘ The Most Innovative Gaming Companies’ in the world (2021) DREST is forging ahead in this groundbreaking gaming genre.

Our employees are spread across the globe and we pride ourselves on our multiculturalism & diversity. We hire from the exciting worlds of gaming, tech, luxury fashion & lifestyle bringing a variety of perspectives closer together with the aim of creating inclusive, dynamic, equitable & original products tailored to our audiences around the world.

We are looking for

An in-house User Acquisition manager to lead and build out our UA strategy across the US, UK and European markets. You will work closely with our Director of Data & Game Economy and our Head of Marketing to deliver a well dynamic, data-informed and entrepreneurial approach to UA for DREST. This role will drive the acquisition, retention & monetisation campaigns, working closely with marketing & design to yield the best creatives that match the marketing strategy.

What you will do

• UA strategy & campaign management and optimisation for DREST, using a ROAS targets framework.
• Manage sizable monthly spend (scaling) through ownership of several key marketing channels such as Facebook, Google , Ironsource and Unity Ads
• Funnel optimization through strong data analysis & insight
• Spearhead new ways to find growth & retention through quantitative problem solving & close working with marketing & design teams
• Build & run A/B testing on different activity parameters
• Contribute to creative analysis and improvements with our Head of Marketing allowing for iterative improvements
• Conduct competitive and macro-level research by staying informed on industry changes that impact the overall success
• Run self-service or hybrid & managed user acquisition including search, social, SDK, programmatic, DSP, influencer - you will drive the strategy
• Ad -partner ownership & management
• Discover, define and test new player/customer sources

What you will bring

• Ideally +2 years experience in User Acquisition campaigns across the US or UK & European markets in gaming
• Bachelor’s Degree, preferably one in a quantitative discipline
• Excellent data analysis skills for campaign analysis with a performance and data driven, mindset
• Ability to troubleshoot data driven issues
• Strong relationship skills working with partnerships with other mobile and digital companies in the eco-system ( Apple, Google, Social Media Partners , attribution & bid management partners etc )
• Fluency with common User Acquisition metrics and attribution and Business Insight platforms
• Familiarity with running User Acquisition campaigns on some of the major channels - Facebook, Google, Snapchat, TikTok or Twitter.
• You’ll have strong spreadsheet skills (Pivot Tables, Vlookup, Calculated Formulas), the ability to read & understand data and write SQL queries. Familiarity with Tableau is a bonus !
• Self motivated and excited to join a dynamic team who are striving for the best and most fun in all that they do !
• Team player eager to drive the insights with a fiercely passionate team.

What you will get in return

• A competitive salary
• EMI Share Scheme Options
• Private Medical Insurance
• Life Assurance
• 25 days annual leave
• Birthday Leave
• Cross team learning opportunities
• Very flexible Hybrid/Remote working options
• and more!