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UA Manager

About Big Huge Games

Originally operating as SecretNewCo, the company was founded in March of 2013 by a group of industry veterans (Civilization II, Rise of Nations, FrontierVille). Big Huge Games is dedicated to "Finding The Fun" through rapid prototyping and a focus on a great user experience. We're a small, passionate team of experienced game development veterans, proudly located just north of Baltimore, MD.

Summary of Position

We are looking for a User Acquisition Manager to join our marketing team as a campaign and monetization manager. We strive to build a strong, positive culture where team skills are valued as much as technical skills. We’re looking for candidates with experience supporting a high-quality product, using sustainable development practices and a continuous improvement mindset.

Your expertise will directly affect Big Huge Games’s growth strategy and success. The UA Manager executes and manages performance marketing campaigns for BHG’s games. This person must be creative, analytical, detail-oriented, and highly driven. They will develop, execute, analyze and optimize marketing campaigns; the ideal candidate will have experience in video game marketing-campaign management and insight into the mobile game industry.

Our headquarters are in Timonium, MD. While we prefer MD-based candidates, with mutual agreement, we can accommodate a remote work environment for candidates from the following states: Alabama, Arkansas, California, Florida, Georgia, Massachusetts, Maryland, Michigan, Nevada, North Carolina, New York, Oregon, Texas, Washington, Wisconsin.

Responsibilities

• Performance marketing campaign management and optimization for BHG’s current and future game titles
• Profitably manage sizable monthly spend through ownership of several key marketing channels such as Google Adwords, Facebook, ironSource, Vungle, Unity and others
• Act as a primary point of contact for advertising partners and troubleshoot any campaign issues
• Support, under manager supervision, in reporting, optimization and UA strategy, and provide data and analysis to manager for budget planning
• Find, vet, and test new traffic sources from start to finish
• Understand dashboards and reporting for Ad monetization and take actions where needed
• Work with Marketing Director to analyze user data and perform forward looking thought experiments about user cohorts
• Forecast expected revenue from user groups
• Set goals for JR team members and validate reporting
• Perform data analysis with Excel or SQL
• Manage insertion orders and partner legal documentation
• Own responsibility for campaigns that are running

Qualifications

• BA/BS (or equivalent training) in Marketing, Economics, Computer science or related field
• 2-4 years of performance advertising/marketing experience in digital marketing
• Experience in quantitative analysis/reporting, preferably in the gaming industry
• Demonstrated excellence in organizational skills, attention to detail and ability to multi-task
• Excellent interpersonal and communication skills

Nice to Have

• 1+ years of marketing experience in mobile gaming or app space
• Understanding of game data and analytic suites

Big Huge Games is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.