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Sr. User Acquisition Specialist

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Job Description:

Blizzard Entertainment games don’t just begin with game ideas or end once those games are released. A lot more goes into the creation of a Blizzard product than the work of developers—and we support our games for years after they’re in the hands of gamers worldwide.

We’re looking for an Sr. UA Specialist to join our mobile user acquisition team in Irvine, CA to support our global user acquisition and retargeting campaigns in mobile platforms. As you would expect we work closely with all the key platforms in the user acquisition space (Meta Ads, Snap, TikTok, Google Ads, Unity Ads, Ironsource, etc.) and are continuously looking to see how we can further grow and expand these areas. You’ll get support from an experienced team and there will be encouragement to use the latest ad tech and techniques and a willingness to always test new things.

This role is anticipated to be a hybrid work position, with some work on-site and some work-from-home. The potential home studio for this role is Irvine, CA.

Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:

· Planning & Live Ops

· Planning and creation of mobile marketing campaigns

· Collaborating internally with different partners (Creative, Analytics, Product Management, Branding and Product Marketing, etc.), including budget planning, important metric setting, game onboarding funnel, and creative testing

· Managing and monitoring campaign budgets

· Reporting on campaign performance, including reviewing UA results in the context of overall game performance and business metrics

· Analyzing the effectiveness of campaigns and optimizing accordingly to meet critical metrics

· Developing optimization strategies with teams that provide the company with a competitive advantage

· Partnerships & Industry Trends

· Focusing on innovation and testing to explore areas of potential in marketing campaigns

· Researching new opportunities in the mobile user acquisition scene

· Developing and managing relationships with key partners to support growth initiatives

· Conducting market research and analysis

Minimum Requirements

Experience

· At least 3+ years of experience in a similar role (including user acquisition using app event & value optimization goals) with proven success

· Familiar with MMPs such as AppsFlyer, Adjust, etc

Knowledge & Skills

· Good presentation skills with the ability to simplify complex problems and data sets to develop data-led stories to influence stakeholders

· Clear understanding of player personas, motivations, mobile conversion funnel and player lifecycle is essential

· Strong proficiency with Excel is required

Key Attributes

· Great communication and interpersonal skills, and an ability to communicate with both business and technical teams as well as management effectively

· Analytically minded with the ability to granularly analyze complex data and make clear strategic recommendations

· Entrepreneurial spirit of taking ownership and driving results with the ability to conduct financial analysis of business opportunities to meet and exceed goals

· Exceptionally motivated, passionate with an ability to work in self-directed, fast-paced, result-oriented environment

Extra Points

Experience

· App store optimization and custom product page experience is a plus

Knowledge & Skills

· Beginner/Intermediate level SQL and Python is a big plus

Your Platform

Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.

Our World

Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty ®, World of Warcraft® , Overwatch ®, Diablo ®, Candy Crush ™ and Bubble Witch ™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet.

Our ability to build immersive and innovate worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered.

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

We are committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to accommodationrequests@activisionblizzard.com. General employment questions cannot be accepted or processed here. Thank you for your interest.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/ .