Sr. Manager, Governance Strategy

Electronic Arts
Redwood City California United States
6 days ago

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Sr. Manager, Governance Strategy

EA is seeking a hands-on, analytics-savvy professional who is capable of developing detailed, results-driven strategies and building cross-functional influence. This is a visible and strategic role within EA’s Global Analytics and Insights (GAI) team. The role requires a leader that can partner with subject-matter experts and studio leadership across EA to implement a centralized, always-on approach to personalized messaging – one that spans EA’s entire digital ecosystem.

The Senior Manager, Personalization Strategy, will lead a team of three direct reports. Excelling will require working well across functions, geographies, and skillsets to orchestrate, communicate, and execute strategies that increase player lifetime value. This role will help establish and enhance 1-to-1 messaging programs that improve acquisition, engagement and retention efforts with player across EA portfolio of games and online destinations.

This is an excellent opportunity for an experienced professional who has a passion for digital transformation and wants to master the intricacies of data-driven, automated experiences. The candidate will be joining a vibrant, growing team who care deeply about EA players, gaming experiences and each other’s growth.

About the Team:

The Dynamic Messaging team’s primary goal is to motivate players to engage with EA games by delivering content against key moments in the player’s journey. The team focuses on leveraging behavioral and transactional data, as well as automation tools to deliver the right message at the right time, at scale . To this end, we develop enterprise-wide solutions that use automation and data to power new ways of enhancing the player experience within and outside of our games.

Responsibilities:

Desired Skills and Experience

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