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Sr Manager, American Football

Electronic Arts
Orlando Florida United States
28 days ago
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Senior Manager, Growth Planning, American Football - Orlando or Los Angeles

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

Growth Planning

Growth Planning is responsible for delivering an audience-first approach to planning across channels and content to maximize growth and capitalize on data revealed opportunities. We have a relentless focus on designing a cohesive ecosystem across audiences, channels, and content to deliver a frictionless fan experience.

The Senior Manager, Growth Planning (American Football) is a leadership position responsible for overseeing a pod of experts across paid media, lifecycle marketing, and connections planning. You will guide a channel-agnostic and audience-first approach to building the most effective and efficient plans for EA SPORTS Madden NFL and College Football. This role is a key strategic partner to cross-functional teams by providing strategic insights and analysis to inform planning decisions and maximize growth. This position reports into the Director of Growth Planning for EA SPORTS.

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