Sr Global Digital Marketing Specialist, Overwatch

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Your Mission

As the Sr Global Digital Marketing Specialist for Overwatch, this position will play a role in setting and bringing our social strategy to life for Overwatch . This person will help with crafting and coordinating the global brand social strategy for Overwatch, collaborate regularly with our regional teams, agency partners , as well as consult and collaborate with departments across the organization. Apply deep social media experience and strategic prowess brought to life ideas rooted in data , platform standard processes, and marketing objectives .

Blizzard has been a leader in entertainment with millions of fans globally. As our franchises expand into new realms, so too should our social reach, engagement, and conversation. We are seeking a candidate who will help lead Overwatch into a new era through social media.

This role will primarily work with the Sr Digital Marketing Manager , franchise teams, and agency partners . A ssist in optimizing the Overwatch social strategy , developing playbooks, and key presentations to further the franchise's approach to social media .

This position requires experience developing and implementing a strategy for social platforms for a major title or brand, team, or agency leadership, and familiarity with influencers and engaging with players and fans .

In addition to understanding the Overwatch universe, the ideal candidate will know digital marketing, the gaming space , and a proactive self-starter who is constantly looking to innovate supporting franchise and marketing goals .

This role is anticipated to be a hybrid work position, with some work on-site and some work-from-home. The potential home studio is Irvine, CA.

Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:

• Support and implement our Overwatch franchise global social strategy, including: Twitter, Instagram , YouTube, TikTok , Facebook, and Twitch .
• Coordinate the editorial calendar and lead on publishing content to Overwatch social channels daily
• Play a key role in our strategy to help lead production, and ensure executional success among internal and external teams
• Assist in running social media channels for Overwatch
• Partner with internal teams and an external agency team
• Assist in relationships with social media platforms and digital partners
• Assist with real time publishing and engagement day to day and during real time activations and live events
• Listen and respond to players on our owned channels
• Work efficiently with internal cross- functional teams including Product Marketing , Brand Marketing , Growth Marketing, Public Relations, Events , and more .
• Drive weekly social media reporting, insights, and delivery through the use of analytics and CMS tools, including Sprinklr , Tubular, and Native Analytics
• Apply takeaways to support the creative approach to reach critical metrics across platforms and campaigns

Minimum Requirements :

• Experience: 5+ years in social media at an agency or on the client -side as a Social Strategist or Digital Marketer
• Self- starter mentality and track-record for inventive social ideas
• Proficiency in coordinating and collaborating within a large organization and 3rd party agencies/partners Highly organized with outstanding attention to detail
• Experience in providing strong feedback for social content
• Passion for entertainment, social media, youth culture gaming and the Overwatch brand Excellent verbal, organizational , and technology skills
• Knowledge of the latest platforms and technologies and desire to see opportunities for strategic brand involvement
• Understanding of brand strategy and ability to write persuasive POVS
• Knowledge of key social platforms (Instagram, TikTok, Twitter ) and associated analytics programs and tools like - Sprinklr , Tubular
• PLUS : Candidate with live service gaming experience

Your Platform

Best known for iconic video game universes including Warcraft, Overwatch, Diablo, and StarCraft, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.

Our World

Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty ®, World of Warcraft® , Overwatch ®, Diablo ®, Candy Crush ™ and Bubble Witch ™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet.

Our ability to build immersive and innovate worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide. Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

We are committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to accommodationrequests@activisionblizzard.com. General employment questions cannot be accepted or processed here. Thank you for your interest.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/ .