Sr. Customer Lifecycle Manager

We are ArenaNet, a studio making online worlds infused with innovation, hand-crafted excellence, and creative passion. Our passion is broadly shared; gamers made Guild Wars 2 the fastest selling MMO game in the West with more than 3 million copies sold in its first 9 months, and players and press have consistently called it one of the best MMOs of all time.

The Sr. Customer Lifecycle Manager is responsible for managing customer engagement and retention campaigns from conception to execution, with follow up on analytics and campaign reporting. We’re looking for a lifecycle marketer who has a passion for bringing games to life and building meaningful relationships with our players. Working closely with other marketing team members, you will assure that projects are in line with ArenaNet’s goals for player retention and engagement.

WHAT YOU’LL DO

• Drive audience engagement and retention to support overall revenue goals
• Provide analysis and reporting on campaign success
• Work with Analytics and game / product teams to ensure marketing tools and software are connected properly and enable reporting and analysis
• Partner with Legal, Sec Ops, and IT to ensure all campaigns, tools, and platforms maintain global compliance and best practices for data security and storage
• Manage the CRM creative pipeline, including ideation, iteration, and prioritization of creative concepts
• Lead efforts to drive development, provide suggestions, and champion optimizations for new and existing tool and process innovations

WHAT YOU’LL NEED TO BE SUCCESSFUL

• At least 5 years of experience in lifecycle or CRM marketing
• Experience with ESP or CRM platform(s) such as Iterable, Litmus, etc.
• Understanding of CRM channel best practices and trends
• Strong communication and collaboration skills
• Experience tracking and analyzing complex projects to iterate and deliver more effectively
• Strong project management skills, including managing multiple projects to meet deadlines