Sr CRM Analyst, Global Growth Marketing Analytics

Your Platform

Blizzard Entertainment games don’t just begin with game ideas, or end once those games are released. A lot more goes into the creation of a Blizzard product than the work of developers—and we support our games for years after they’re in the hands of gamers worldwide.

Your Mission

This position is a business role that requires both technical skills and marketing knowledge. In this role, you will be responsible for measuring and optimizing user retention and personalization strategies by reporting CRM performance data, assuring data quality and analyzing audiences. You’ll also be heavily involved in the creation, curation, and analyses of audience data across several marketing platforms including Braze, Swrve, among others. The ideal candidate is a nimble problem solver and has a moderate understanding of email, push and in-app channels.

COVID-19 Hiring Update: We’ve transitioned to a work-from-home model and we’re continuing to interview and hire during this time. This role is expected to begin as a remote position and may remain remote for the duration of the contract.

Key Responsibilities:

• Function as a decision-making partner to CRM team

• Develop tests/experiments to better understand the impact of email, push and in-app message channels on player engagement, retention and business outcomes Experienced in analyzing transactional, lifecycle, program and promotional emails, push and in-app messages

• Develop custom audience segments for targeted lifecycle campaigns

• Partner with CRM Strategy, Ops and Engineering teams to instrument, track and report on CRM channel specific events

• Independently conduct analyses end-to-end from stakeholder interviews to presenting learnings and providing recommendations on upcoming testing iterations Build and maintain dashboards/reports to measure CRM channel performance Scope and prioritize projects, manage stakeholders’ expectations with the ability to push back when needed

Required Experience

• 2 to 5 years of Analytics experience on CRM channels (emails and push messages)

• Bachelor’s degree in a quantitative field High proficiency in SQL

• Strong communication skills

• Expertise in visualization tools (Tableau, Looker)

• Familiarity with Martech tools such as Salesforce CRM, Braze, Swrve, mParticle, et al

• Knowledge of scientific programming languages (R, Python) is a bonus

Our World

Activision Blizzard, Inc. (NASDAQ: ATVI), is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty ®, World of Warcraft® , Overwatch ®, Diablo ®, Candy Crush ™ and Bubble Witch ™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

Our ability to build immersive and innovate worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

Activision is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disability.