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Social Media Manager - Global Marketing, Riot Entertainment

At Riot, we work every day to make it better to be a player. But being a player doesn't stop at the end of a game anymore. As the gaming landscape continues to collide with entertainment, we're building a new team to bring Riot's IPs to players around the world in new ways and invite new audiences into the fold. This team will imagine and develop custom IP experiences and products—TV, music, consumer products, and beyond—that deepen players' and fans' connections to the universe we've created.

As the Social Media Manager reporting to the Director of Social, you will work with the Riot Entertainment Marketing Team to develop and deploy social editorial content and support fandom-first activations that improve player experience and engagement. You will work closely with our teams and external partners to uphold social media best practices and deliver on the high expectations of both Riot and players around the world. You will identify new opportunities to grow our always-on social presence and propel Riot into cultural relevance in creative ways, applying data to improve performance. Your success requires the ability to define and own everyday strategy from scratch, excellent project management skills, a deep and current knowledge of each platform's unique offerings and trends, and an eye for compelling content, and a passion for continuous improvement. You have a deep understanding of our players and the ability to foster a healthy relationship with them on social. Ultimately, we are looking for someone who not only lives and breathes social media, but our player community as well.

Responsibilities:

• Develop and implement always-on social media strategies and content within Riot's entertainment portfolio, overseeing daily operations and collaborating with the global and international social teams for amplification and localization.
• Launch and operate official channels across established and emerging social platforms (including Twitter, Instagram, Facebook, and TikTok), including content ideation, copywriting, asset management, publishing, and reporting.
• Work across Brand, Creative, PR, Influencer, Community, and regional teams to champion player-first ideas and build globally integrated experiences.
• Help build a connection with existing players and potential new players, both with organic and paid strategies, and propose new ways to engage with them.
• Develop content that achieves performance goals, monitor to understand effectiveness of strategy and creative, and make recommendations for continuous improvement.
• Seek out the latest platform best practices and industry trends across gaming, music, and media and develop content that resonates with our community.
• Advocate for and empower Riot's international social teams to help them build a healthy community of players.

Required Qualifications:

• 4+ years' experience working in social media, community, or digital marketing.
• Hands-on experience and in-depth knowledge on social platforms (Twitter, Instagram, TikTok, YouTube, Reddit, Twitch, and Facebook just to name a few) and tools (such as Sprinklr).
• A deep passion for pop culture and staying on top of current trends, and the ability to react with platform and content to connect authentically with our players.
• Experience building and overseeing social media campaigns across multiple platforms from kickoff to execution.
• A proven track record of growing healthy fandoms, generating social buzz, and delivering on engagement metrics.
• Natural eagerness to not only ideate, but implement that idea.

Desired Qualifications:

• Familiarity with Riot Games' IP and audiences.
• Industry experience in TV, film, and/or music fandoms.
• Experience with Photoshop and other creative tools.
• Experience with project management products such as Airtable.

For this role, you'll find success through craft expertise, a collaborative spirit, and creating strategies that prioritizes the delight of players. We will look at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about the experiences of players, this could be the role for you!

Our Perks:

Riot has a focus on work/life balance, shown by our open paid time off policy, in addition to other perks such as flexible work schedules. We offer medical, dental, and life insurance, parental leave for you, your spouse/domestic partner and children, and a 401k with company match. Check out our benefits pages for more information.

Riot Games fosters a player and workplace experience that values teamwork embodied by the Summoner's Code and Community Code . Our culture embraces differences as a strength, and our values are the guiding principles for how we approach work. We are committed to putting diversity and inclusion (D&I) at the center of everything we do, and promoting a fair and collaborative culture where Rioters treat one another with dignity and respect. We encourage you to read more about our value of thriving together and our ongoing work to build the most inclusive company in Gaming .

It’s our policy to provide equal employment opportunity for all applicants and members of Riot Games, Inc. Riot Games makes reasonable accommodations for handicapped and disabled Rioters and does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, handicap, veteran status, marital status, criminal history, or any other category protected by applicable federal and state law, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance relating to an applicant's criminal history.