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Social Media Optimization Coordinator
1 year ago
Why PlayStation?
PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.
Social Media Optimization Coordinator
Support content creation and optimization of social media
San Diego Studio, maker of MLB The Show, is looking to add a Social Media Optimization Coordinator to our All-Star line-up.
We are looking for a Social Media Optimization Coordinator to join our award-winning team. As part of our team, you will have the opportunity to work with some of the most respected developers in the industry and on some of the most exciting AAA games for PlayStation.
You will bring passion to the role of Social Media Optimization Coordinator, collaborating with our community experience and game development teams, creating sonically rich content that pushes the industry quality bar.
Responsibilities
- Plan, create, publish, and share curated TikTok content (including original text, images, and video) on a daily basis that builds meaningful customer connections, increases brand awareness, and encourages community members to engage with the brand
- Work directly with the Social Media Strategist to ensure alignment on priorities
- Be an advocate for the TikTok platform, drive development, and evolve the purpose & principles of the channel
- Design posts to sustain community curiosity and create buzz around new in-game content
- Stay up to date with the latest social media best practices and technologies
- Capture and analyze the appropriate social data/metrics, insights, and social media best practices on all social platforms to measure the success of every social media campaign, then use that information to refine future campaigns
- Lead experimentation, evolution, and innovation to ensure all social media channels are being fully utilized
- Work with creative to ensure content is informative and appealing
- Write creative copy and adjust voice/tone from project to project
- Assist with community management on TikTok channel by sharing community sentiment and connecting players to customer support
- Ensure content calendars are accurate, support teams are informed, and all activations are communicated effectively
Skills & Qualifications
- One or more years of experience with social media content creation and reporting
- Good understanding of social media KPIs
- Deep love for teamwork and collaboration
- Exceptional at communication, building relationships, and radiating information
- Bringing people together and solving problems with sign-off and approvals from outside teams, and stakeholders
- Organized and self-motivated
- Thrives in a fast-paced environment
- Desire to independently read books and take classes to improve knowledge
- Reading and understanding data and analytical reports
- Affinity for baseball (Cardinals fans preferred but not required)
- Bachelor's Degree in Communications, Marketing, Public Relations, Journalism, or related fields or equivalent work experience
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Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy or maternity, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
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