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Social Media Manager

AppLovin is a Certified Great Place to Work, one of Inc.’s Best Workplaces and a recipient of the 2019 Glassdoor Top CEO employee’s choice award. The San Francisco Business Times and Silicon Valley Business Journal awarded AppLovin one of the Bay Area’s Best Places to Work in 2019, 2020 and 2021, and the Workplace Wellness Award in 2019 which recognizes businesses that are leaders in improving worker well-being.

We are seeking a passionate and highly motivated Social Media Manager to join our corporate marketing team. This is an incredible opportunity to partner with an innovative and fun company that is leading the mobile app space. This position offers great potential for growth, and we are looking for a rockstar strategic social media marketer with the ability to manage and own all our social channels.

Essential to this role is a fresh, creative, and uniquely original approach to social media, and a strong desire to try new and inventive ways of promoting our campaigns, thought leaders, and company innovation via social media.

On a day-to-day basis, as you lead the strategy, management, and posting across all of AppLovin’s corporate social media channels, we want to see you demonstrate your knowledge and expertise of social media and an energetic approach to each individual channel.

You will also play a key role on our communications team by promoting key milestones, events, campaigns, and announcements for AppLovin and its partners, increasing traffic to our profiles, connecting with our audiences, and growing AppLovin’s overall social followers. As a data-driven company, it’s critical for this role to have an analytical as well as creative approach to achieving engagement.

The ideal candidate will perform well under deadline pressure, be able to prioritize short-term projects over longer-term campaigns, be detail- and solutions-oriented, go above and beyond with team communication, and he/she will have a strong command of the English language with excellent copywriting skills. This is an excellent opportunity to be mentored on social media best practices and strategy and really hone your corporate branding skill set.

Knowledge of the tech industry, advertising and mobile technology, and/or the mobile game world is a plus but not required.

Responsibilities:

• Manage social media communication for all AppLovin corporate social media channels and select partner social media channels, including but not limited to: Facebook, LinkedIn, Twitter, Instagram, Tiktok, and YouTube.
• Develop social media campaigns and execute on those programs with a high level of attention to detail, creativity, and originality.
• Be able to create multimedia social posts with video, photos, and infographics.
• Perform routine and focused research to make sure AppLovin social campaigns are on par and exceeding competitor initiatives, providing examples of where we can improve engagement and uplevel our social strategy.
• Create and own the social media calendar for organic and paid content.
• Assist with event promotions, community management, company announcements, and support campaigns across all departments.
• Track performance and own developing monthly reports that analyze performance and provide strategic recommendations to help improve audience engagement.
• Help educate other staff members on the use of social media and promote its use within the company’s in-house roles.
• Report to the Senior Manager, Social Media

Requirements:

• Remote position, based in the U.S.
• 3- 5+ years of proven social media experience
• Understanding of tech industry, mobile industry and/or mobile gaming industry is preferred but not essential
• Excellent writing and editing skills
• Excellent grasp of grammar, punctuation
• Tenacious self-starter with a high level of initiative and strong follow-through
• (Preferred) Proficiency with HubSpot, GSuite, Wordpress, and SEMRush
• Strong organizational and project management skills
• Strong work ethic, positive attitude, and leadership qualities with the ability to handle multiple tasks and communicate with others
• Bachelor’s degree in marketing, communications, or a related field
• Candidates must be willing to share samples of the social media accounts they’ve managed in 1-2 prior jobs

Perks:

• Free medical, dental, and vision insurance, and access to mental wellness programs
• Remote working
• Monthly stipend for gym membership, home office expenses
• 401k matching
• Autonomy to make decisions in a rapidly growing company
• Flexible time off—work hard and take time when you need it

AppLovin is an equal opportunity employer and considers qualified applicants without regard to race, gender, sexual orientation, gender identity or expression, genetic information, national origin, age, disability, medical condition, religion, marital status or veteran status, or any other basis protected by law.