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Social Media Lead

NFTs (unique digital assets stored on a blockchain), are exploding into a global asset class at rapid speed. The biggest companies in the world in gaming, finance, digital art, and collectables are either actively building or strategising their entry into the market.

However, blockchain assets right now are highly illiquid: transactions take minutes or hours to confirm, Ethereum can process fewer than 5 asset trades per second for the whole world combined, and the UX is very challenging for mainstream users.

To solve this problem, we have built Immutable X: the leading open-ecosystem scaling solution to trade and create NFTs on Ethereum. We’re a protocol: that means we enable other businesses to create and trade NFTs with no gas fees, completely carbon neutral, and in a truly decentralised manner.

We’re looking for a Social Media Lead for Immutable X to help lead content and narrative creation which increases engagement and following with our B2C and B2B customers. You’ll be creating exciting and compelling viral content for our layer 2 scaling protocol, NFTs, and partner announcements. You will have the opportunity to manage our most important social media channels and promote Immutable’s brand as a leading NFT scaling solution. You will lead the generation and distribution of content, maintain an online presence, and control the branding and messaging of Immutable X through these channels. You will have a high degree of autonomy and the ability to commission creative work in order to achieve your outcomes.

If you want to dedicate your craft to building the narrative that changes the NFT industry forever, and redefines how people should own digital assets, this could be the role for you!

You will have the opportunity to:

• Create engaging partnership announcements across multiple media platforms such as AMAs, press releases and Twitter
• Build relationships with publications, thought leaders, and influencers to encourage discussion and build awareness of the Immutable X brand
• Manage high leverage channels for our target crypto audience (Twitter, Discord, Reddit etc)
• Develop a strong, likable brand through strategic narratives and storytelling
• Take point on public communications and content, including social media management and act as a public face for Immutable X
• Identify and test new opportunities to build awareness and strengthen our brand narrative

We would love you to have:

• A strong understanding of marketing and influence, especially in community management, influencers, social media, news or brand management
• A proven grasp of crypto culture and its users
• An interest in crypto
• A proven grasp of millennial/social media culture

Some extra skills that would be awesome:

• Experience in business writing
• Experience in startups or as an entrepreneur
• Photoshop/video editing skills

Some of the things we can offer you:

• Competitive Salary and Employee Stock Options: Everyone in our team contributes to the success of our game-changing products, which is why we share all our wins company-wide. As we continue to succeed, stock options and a competitive salary mean you get to enjoy the upside!
• Flexible working life and $750 WFH set up allowance: Work-life balance is important. Whether you want to work from home or come to our new, shiny, Sydney office the choice is yours. To help you get comfortable working from home we’ll assist with a $750 contribution
• Paid Parental Leave: We celebrate our growing Immutable family! New parents will receive 12 weeks (primary) and 2 weeks (secondary) paid parental leave
• Employee Assistance Program: A 24/7 service that includes unlimited counselling for you and your family
• EOY and Birthday Leave: You can enjoy 2 additional paid annual leave days at EOY and a paid day off for your birthday
• Internet and Phone Allowance: $900 annually to put towards your mobile and internet expenses
• Learning and Development: We are dedicated to your professional development. You’ll get access to thousands of online learning courses via Go1, Udemy and Naspers. Immutable will also contribute between $1500-$2000 annually for you to invest in your continued education
• Wellness Benefits: Work-life balance and your wellbeing are important to us. We will contribute $1200 annually to put towards anything that contributes to your mental or physical wellbeing
• Diversity and Inclusion: We are committed to building a diverse and inclusive community for everyone. We’ve joined the Project F initiative aimed at removing the systemic barriers to achieving gender-balanced technology teams
• Personal perks: Perkbox benefits including premium access to Aura, Calm, an online fitness portal and discounts at major retailers
• Ideal office location: On-top of the Apple store on King Street, Sydney, CBD
• Social events: Fun and regular company events to relax and connect with teammates

Immutable is committed to building and fostering an inclusive, diverse workplace. We believe in incorporating everyone’s perspectives and experiences as this has been a significant driver in our success so far.

For this reason, we strongly encourage candidates of all backgrounds to get in touch. Even if you don’t meet all the requirements of a job listing, do yourself (and us) a favour by still applying! It’s highly likely you’ll bring something to the workplace that we haven’t thought of yet, and we would love to hear from you.