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Senior User Acquisition Manager

Description

SciPlay is a leading developer and publisher of digital games on mobile and web platforms, providing highly-entertaining free-to-play games that millions of people play every day. We’re looking for a highly skilled & experienced Senior User Acquisition manager that will be responsible for bringing in high-quality users to our free to play games through various acquisition channels

The User Acquisition manager within SciPlay’s Growth division will manage and optimize large scale acquisition budgets while working with key ad platform partners such as Facebook, Native & Programmatic media buying channels.

Key Responsibilities

• Lead paid acquisition efforts across all platforms to achieve volume, quality, and ROI goals
• Analyze the performance of marketing campaigns working with large data-sets to optimize according to the company, team, and personal KPIs
• Run in-depth market research, develop innovative ideas and perform for A/B tests
• Manage marketing assets requests by working closely with a creative team
• Collaborate with product, monetization, CRM, and retargeting teams to drive events focused on acquisition and engagement
• Monitor user behavior and LTV and provide thorough reporting on results
• Identify new partners, platforms, and optimization opportunities to drive campaign performance
• Daily, weekly, and quarterly budget forecasting and reporting of results.
• Build and maintain strategic relationships with key acquisition partners

Requirements

• 2+ years of hands-on experience in user acquisition on social platforms (Facebook, Snapchat, TikTok, etc) a must
• Experience managing campaigns for a free-2-play mobile app
• Deep understanding of online and advertising space, including tracking tools, technical integrations, and best practices.
• Display, Facebook advertising experience a must
• BA or BS in math, engineering, economics, or another quantitative field - advantage
• Experience working with cross-functional teams such as Analytics and Art
• Exceptional analytic skills and experience working in a metrics-driven environment
• A burning passion in social, gaming, and advertising is a must.