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Senior Software Engineer, AdTech - Platform Engineering

The EA Digital Platform (EADP) group is the core powering the global EA ecosystem. We provide the foundation for all of EA’s incredible games and player experiences with high-level platforms like Cloud, Commerce, Data and AI, Gameplay Services, Identity and Social. By providing reusable capabilities that game teams can easily integrate into their work, we let them focus on making some of the best games in the world and creating meaningful relationships with our players. We’re behind the curtain, making it all work together. Come power the future of play with us.

The Challenge Ahead

As the gaming industry shifts towards a live service-driven model, creating an engaging Ads experience and connecting relevant brands / advertisers to players is the key to EA's success. The AdTech team within EADP's Dynamic Experience group is on a journey to build industry-leading solutions that empower e2e Ads lifecycle management workflows and performant, scalable and available services.

As we expand the Ads business, building a stable and scalable platform is critical to the successes of multiple Ads workflows-- such as supply and demand management, Ads network connection and marketplace, creative lifecycle, inventory management, bidding and optimization solutions, data exchange, tracking, measurement and reporting capabilities.

As a Senior Software Engineer, you will oversee and drive EA AdTech and Platforming Engineering. You will report to the Senior Engineering Director.

Responsibilities:

• You will work with cross-functional teams including Content Management & Delivery, Messaging, Segmentation, Recommendation, and Experimentation to streamline the Ads workflow.
• You will evaluate where and how EA's live service solutions, studio tech stacks, and vendor solutions can work together and help to achieve both engineering and business goals in an efficient and cost-effective manner.
• You will lead the development of key components of Ads lifecycle such as ads network connection, ads marketplace, data exchange, funnel analysis, measurement and reporting.
• You will use massive data sets from 20+ game studios to promote a data-driven decision-making process and experimentation culture.
• You will work with Game Studios, Experience, and Brand organizations to understand their use cases, and drive e2e solutions to meet the requirements.
• You will work with Legal and Privacy teams to ensure that compliance directives are strictly followed.
• You will be a domain expert, drive the strategic vision and bring the latest industry experience to the team.
• You will be an engineering architect, driving technical direction, architectural decision-making and technical roadmaps.

Qualifications:

• Bachelor’s or Master's degree in Computer Science/related field or relevant experience.
• 8+ years of experience in software engineering.
• Domain knowledge of in-game live services, personalization or Adtech, such as client integration, high throughput low latency runtime services, online & offline data pipelines, data exchange, analytics, measurement & reporting.
• Experience managing 24/7 large-scale services that have complex dependencies in a microservice-based design, with deep data connection.
• Experience managing massive scale data services that requires sub millisecond level performance and high reliability.
• Competencies in algorithms, data structures, and software design.
• Experience building distributed systems to serve concurrent requests on a massive scale.
• Experience working with multi-cloud architectures to manage data pipelines across vendors.
• Experience working with online & offline databases, including columnar databases, relational databases or document databases.
• Experience working with Hadoop, Spark, Kafka, Storm, Flink, Presto, or other data streaming and processing systems.
• Experience leading projects to deliver impactful customer experiences, including close collaboration with product managers, and directly working with end-users.