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Senior Marketing Manager- Ronnie 2K

Who We Are:

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, problem solvers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion, and want our community of candidates to reflect this commitment. We encourage all interested applicants to explore our global positions.

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

What We Need:

We are seeking a Marketing Manager to work in tandem with Ronnie2K and his content team. This person should be obsessed with taking influencer and socialmedia marketing to a whole new level alongside the amazing products 2K puts out. There is tremendous opportunity with the superstar celebrities, athletes and personalities that we get the pleasure to work with and truly the ideal candidate is going to be excited to take this golden opportunity to innovate the space culturally in a way few brands can. You’ll be a true insider to the brand and get to work on all the exciting ingredients that make the 2K elixir like nothing else. Who’s going to step up for this exciting role and take us to new heights?

What You Will Do:

● Be the global ambassador for Ronnie2K, creating and presenting strategic plans to senior management and the international marketing/partnership teams as well as developers

● Identify and advocate initiatives that will improve player acquisition and retention on social channels, live streaming and, ultimately, the products

● Develop the strategy to drive innovative, dynamic concepts with our external licensees and partners alongside our partnership team.

● Lead short, medium, and long term Ronnie2K content conceptualization and planning that’s informed by the overall social strategy. This includes seeing content plans through conceptualization to execution, developing cadences, copywriting, asset coordination, and postings

● Interface with internal departments to facilitate content opportunities. This includes working with teams such as influencer, brand, athlete relations, partnerships, creative services, and others

● Lead collaborative cross-functional team meetings to ensure the Ronnie2K strategy/execution is communicated clearly and aligned to the global brand objectives and product live service strategy

● Manage internal workflow of asset creation including key art, social content, trailers, brand design artwork, CRM needs (email images & copy), and more. Work with Producers to ensure quality is up to par for all assets including accurate spelling, required legal copy, ESRB ratings, correct end slate CTA's, and ensure files are error free in order to reduce project risk throughout the production process

● Collaborate as needed to brief in content projects and provide compelling influencer-led content that will engage fans on our aggregate social media channels

● Build, maintain, and grow mutually beneficial long-term relationships with influencers and leverage those relationships in support of marketing plans and on-going lifecycle management efforts

● Drive the on-going schedule of livestream programming working in line with 2K’s owned channels. Determine weekly and monthly content topics, write talking points and calls-to-action, brief influencers, and ensure stream team accountability.

● Assist with compiling KPI reports to optimize content planning as needed, monitor and analyze performance metrics for 2K’s influencer marketing campaigns and owned channel activations

What Will Make You a Great Fit:

● Bachelor’s degree

● 3+ years of experience in some combination of marketing, project management, content creation, influencer, or social media-related role

● Proven track record of building strategic plans for audiences of all levels from 2K leadership to external partners

● Excellent organization, multi-tasking and self-management skills and comfortable with ambiguity

● Adept at building relationships throughout the organization and externally with partners

● Excellent communication skills (verbal and written), time and project management skills

● Quick learner, able to pick up new tools and technologies and learn new processes quickly while being pro-active always

● Ability to work a flexible schedule and overtime when necessary

● Social media and/or content experience a major plus. As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.