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Senior Marketing Manager (Performance & Online)

We are Fatshark

We are a critically acclaimed Swedish game development studio with about 150 experienced and skilled employees out of Stockholm. We are most well-known for developing the Warhammer: Vermintide franchise, but have also helped develop a number of AAA titles and will soon be launching the highly anticipated game Warhammer 40,000: Darktide.

We have grown quite a bit over the last few years but we still embrace the same values that we started with and still think of ourselves like one big family with fun at the center. We are known for our crazy internally designed socks, hackweeks, use Friday afternoons for studio-wide “social play” time and our CEO is not beneath fixing the coffee machine himself. It all adds up to an approachable, fun, passion-driven yet communal environment for us to work in.

If that type of culture sounds appealing, then read on!

The role

As our Senior Marketing Manager, you will be responsible for the management of our online search, web properties, email/CRM and user acquisition campaigns - for all active, and future, games.

You will help build, manage, identify and test new acquisition marketing channels, optimize these channels for ROI, and use creativity and experimentation to drive traffic and improve conversion rates. It’s a big role, but at a smaller company - which means you will need to have an understanding of many pieces of the digital marketing cycle, and how to reach players. The role is a great opportunity for someone who is results driven, able to deal with ambiguity and wants to establish and grow this marketing effort anew. Someone that appreciates the “startup” mentality, and is able to step in, build their own plan for this space, will likely find this role most rewarding.

This role will need to manage a significant marketing budget, work mostly with other marketing disciplines/peers, and report directly to the CMO.

If that type of culture sounds appealing, then read on!

What we offer

Here at Fatshark, we do what we love most: design high-profile games for PCs and consoles. We offer you:

• A playful, friendly and inclusive work place
• Hands-on production environment with an emphasis on cooperative/multiplayer games
• Opportunities for personal growth with varied projects, experienced co-workers and recurring hack weeks
• Developing games with our own engine - Stingray
• Regulated flex time and compensated overtime
• Occupational pension
• Yearly health benefits (for gym membership & health checkups)
• Yearly bonus program
• Office located in central Stockholm

What you'll do

• Develop successful Marketing Strategies/drive for omnichannel execution
• Drive revenue, achieve targeted ROI and maintain positive KPI trends; Determine revenue forecasts and budgets.
• Track and evaluate KPIs of all marketing channels (email, SEM, SEO, display, retargeting, shopping engines, affiliates, referring partners, social, etc.) and determine necessary adjustments to optimize overall marketing effectiveness
• Manage the day-to-day search marketing activities, including researching, growing and optimizing keyword and bid management strategies, etc
• Work with affiliate networks to recruit new affiliates and negotiate commissions, build relationships and increase engagement with existing affiliates
• Plan email-marketing calendar and executions in close cooperation with rest of marketing. Manage the execution of these campaigns. Measure results and ROI of these campaigns. Build an email-target database and define opportunities to grow the size of the database.
• Work with the Marketing team to create aligned consumer communications across all channels (onsite, social, in-game, channel) and to ensure consistent brand messages.
• Site management, and optimization: Define opportunities on site (structure) and content to drive Search Engine Optimization

Required qualifications

• 5+ years in a digital marketing/performance marketing role
• Deep knowledge and experience in Google’s marketing suite
• Good analytical and reporting skills
• Solid understanding of attribution modeling and attribution platforms
• Experience managing paid media budgets and channels (SEM/SEO, PPC, display, remarketing, paid social)
• Result oriented, and a consistent track record of exceeding targets
• Excellent English communication skills, both written and verbal
• Previous experience in marketing experimentation through A/B testing and creative iteration
• Passionate about games

Bonus qualifications

• Experience working with influencer marketing
• Experience working with affiliate marketing
• Experience working with and/or managing agencies

Application details

Most of us are currently working temporarily from home, but our office is not completely closed and this position will eventually require you to work from our office.

We look forward to reviewing applications and will be interviewing candidates continuously throughout the application period.

Location: Stockholm, Sweden
Start: ASAP
Form of Employment: Full-time, Permanent