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Senior Marketing Manager - Export

Job Summary:

Working within the Export Marketing team, the Senior Marketing Manager will oversee the successful planning and execution of best in class go to market plans across all allocated products for our export markets. This role includes oversight of distributor partner activity, centrally managed executions as well as line management responsibility.

Requirements

Key Responsibilities:

• Build and execute effective Go to Market campaigns in coordination with the Marketing Director - Export.
• Management and tracking of product budgets and oversight of direct reports’ budgets, ensuring they are regularly updated and reviewed.
• Work hand in hand alongside both internal teams (PR, influencer, social media, owned channels, trade marketing, sales) & external distribution partners to ensure all plans are co-ordinated, complementary and deliver against agreed KPIs.
• Work closely with the Analytics team to evaluate touch points in the customer journey, while improving tracking to measure ROI and KPIs with efficiency.
• Champion allocated titles both internally and externally
• Ownership of the territory marketing budget for all allocated titles, ensuring costs are fully and accurately tracked & reported on a weekly basis.
• Develop the influencer strategy in collaboration with the Influencer Relations Team and the local PR team, and be up to date in the latest influencer and industry trends.
• Support and attend trade and consumer events. Take the lead where required.
• Work with media agencies to manage outstanding data-driven marketing campaigns and provide reports with insights, analysis and learnings.
• Manage approvals of marketing activities with stakeholders.
• Line management responsibility of direct reports

Key Deliverables:

Go to Market plans should:

• Deliver on product unit and revenue goals across the full lifecycle of the product
• Be data driven with defined KPIs across disciplines
• Maximise return on investment through judicious use of the marketing mix
• Stay within agreed budgets
• Be S.M.A.R.T., with specific focus on developing effective marketing metrics to gauge success and build future learnings
• Perform a post mortem analysis following launch

The Senior Marketing Manager will be required to work effectively with stakeholders both inside and outside the business, in particular:

Key Stakeholders:

Marketing Director – Export, EU Marketing Director, Executive Director SEE Marketing, GM EU Commercial & Publishing, Sales team, PR Team, Influencer Relations team, Distributor Partners, Project Teams, Finance Department, Creative Services Studio, Analytics team, Community teams.