Senior Manager, Mobile UA

2K
Novato
14 days ago
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Who We Are:

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion, and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

What We Need:

2K is looking for a passionate and self-motivated Sr. Manager, Mobile UA to build and grow the Mobile User Acquisition function at 2K. Reporting to the Director, Mobile UA, this role will have work a number of stakeholders to grow 2K’s existing mobile games – and also to launch of number of new exciting franchises on mobile platforms.

The role will have a particular focus on delivering game-specific audience, creative and optimization strategies. The role will also oversee the execution of these strategies by developing a holistic user acquisition plan for assigned titles. The Sr. Manager Mobile UA, will need to represent the interests of the Mobile UA on a number of cross-functional teams and will need to be comfortable discussing technical detail and clarifying marketing requirements in product focused conversations. The role will also need to feel comfortable inputting on tactical marketing decisions (e.g. which ad-units the team is using on a certain platform) and overall responsibility for the performance of UA campaigns for all mobile games will ladder up to this role.

The role is inherently collaborative. Key departments that the role will interact with are the Product Marketing team, the Analytics team, the Product teams, as well as peers on the West Coast, and Dublin, Ireland. An ability to clearly communicate complex strategies in a visual and accessible manner is a pre-requisite for the role. The Sr. Manager, Mobile UA will be based in Novato, CA or in Los Angeles, CA, and report into the Director, Mobile UA.

What You Will Do:

Who We Think Will Be a Great Fit:

You have an analytical mind with an ability to distill complex projects into actionable items that can be distributed to team members. Clarity of thought is a must. You should have a holistic view of the entire user journey and the impact of interventions at various stages. You should be a solution-oriented, creative problem solver and self-starter with passion and enthusiasm for driving results.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

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