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Senior Manager, Lifecycle Marketing - Core Games

Who We Are

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion, and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

What We Need:

Reporting to the Senior Director, Global Marketing Strategy, the Senior Manager, Lifecycle Marketing will play a strategic and critical role on the Core Games team driving both Lifecycle, and Live Services, Marketing efforts for our Borderlands portfolio and other projects as assigned. You are a Lifecycle Marketing rockstar in games responsible for designing cohesive and seamless player journeys and compelling content and event opportunities that drive acquisition, engagement, and loyalty.

This role is primarily responsible for building and executing the Brand Lifecycle Strategy to motivate players, both new and existing, to engage with our titles. This includes defining when, where and what content our players see at critical moments in their network progression across Dynamic Omni Channel Messaging channels.

What You Will Do:

• Lead customer acquisition and engagement strategy, planning, optimization and measurement across Borderlands and Tiny Tina’s Wonderlands titles and build out customer journeys for the various aspects of the lifecycle based on customer insights and behaviors.
• Create customer live service frameworks and programs to attract and retain gamers.
• Plan the strategic communication and drive the execution of the program, ensuring quality asset deliverables and cohesive journeys for our customers.
• Partnering with teams to increase the lifetime value of our players by developing strategies that guide how game teams take advantage of various in game tools and features, while looking at future opportunities for optimization.
• Drive global plan to ensure content briefs and content calendars deliver on lifecycle and live services marketing objectives, on time and to quality expectations.
• Lead the Strategy behind our A/B and/or multivariate testing efforts to gain learnings and optimize the Player Lifecycle.
• Ensure reporting and analysis are leading to meaningful change across evergreen and campaign-based content.
• Deep understanding of our player segmentation approach.
• Develop strategies for reaching cohorts and player segments based on business goals of assigned channels.
• Key point of contact for live service and lifecycle strategy programs.
• Be a champion of the live services opportunities and of our players lifecycle journey, elevating the Borderlands and Tiny Tina’s Wonderlands Brands and ensuring the highest quality interactions with our customer across all brand channels.

Who We Think Will Be A Great Fit:

• Lifecycle Strategy - Working across acquisition, engagement, retention, monetization and models to drive player/consumer acquisition, engagement, long term retention and business growth through monetization within the gaming or interactive entertainment space.
• Managing People – Provide strong direction and collaboration to a diverse team of cross-functional leads. Ability to build trust and credibility within a matrixed team including with stakeholders from product development, commercial, and other internal and external partners.
• Strong Communicator – Requires the ability to have influence and impact within a matrix organization both across departments and across geographies. Ability to create rapport and create impact.
• Topical Knowledge – Have a passion for video gaming. Knowing games and player habits will be key to developing Brand strategy and growth across social channels while creating content relevant to our community.
• Project Management – Proactive lead owning the project, a critical thinker and problem solver establishing the goal posts, and ensuring the team delivers together is a cohesive and timely manner.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.