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Senior Manager, Consumer Marketing- WoW

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Job Description:

Blizzard Entertainment is looking for a passionate marketer to join the Consumer Marketing team, working on World of Warcraft. In this role, you’ll be a driving force behind the marketing strategy and will party up with the Warcraft Development and Commercial Marketing teams to ensure product strategies and company objectives are met in all consumer-facing marketing assets.

Blizzard has been a leader in entertainment for nearly 30 years, with millions of passionate fans globally. Coming off one of the biggest PC launches of all time with 2020’s Shadowlands, Warcraft continues to build upon its iconic position in gaming culture. As the franchise expands, like a leader for the Horde or Alliance, you will be entrusted with the reigns of our battle plan and take this franchise into a new era.

The right candidate is a creative problem solver with experience developing and implementing a strategic approach to brand marketing, go-to-market planning, team and/or agency leadership, as well as familiarity with social media, paid media and player acquisition/retention. Passion for innovative and inventive ideas, as well as familiarity with the Warcraft universe is strongly desired.

This role is anticipated to be a hybrid work position, with some work on-site and some work-from-home. The potential home studio for this role is Irvine, CA.

What You’ll Do

• Lead and develop global strike plans, creative executions and production process of communication vehicles including advertising campaigns, trailers, visual identity, packaging, trade, media integrations, events, social and CRM activities.
• Champion consumer marketing projects directly with external agency partners to craft product creative strategy and ensure all communications materials deliver against that strategy.
• Oversee creative production to ensure producers and project leads are tracking overall schedules and deadlines as well as review agency estimates for services.
• Create and/or oversee brief development as well as attend subsequent creative reviews to provide feedback and direction.
• Communicate and motivate cross-functional teams around a single strategy. Collaborate with key development team personnel on go-to-market strategies and creative asset development.
• Coordinate with platform and partner personnel on co-marketing programs, retail merchandising, and sales materials. Partner with the head of operations to meet packaging deadlines, product distribution, and COGS objectives.
• Research and build on standard processes – creative formats, player acquisition lessons, paid media KPI’s, competitive landscape, brand partner executions, etc.

Requirements:

• Bachelor’s degree
• 10+ years experience in user acquisition marketing, creative agency account management (or equivalent client-side position) or video game industry
• Proven track record of innovative and inventive marketing campaigns
• Demonstrated experience in project management, analysis and the ability to work across multiple teams
• Proven team leader with people/agency management experience
• Passion for gaming and understanding of current industry trends
• Excellent analytical, verbal, and written skills
• Excellent interpersonal and relationship management skills
• Results oriented, self-motivated
• Extremely organized and detail oriented
• Comfortable working in a fast-paced environment

Application Materials

• Resume
• Cover letter

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to accommodationrequests@activisionblizzard.com General employment questions cannot be accepted or processed here. Thank you for your interest.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.”

Our World

Activision Blizzard, Inc. (NASDAQ: ATVI), is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty ®, World of Warcraft® , Overwatch ®, Diablo ®, Candy Crush ™ and Bubble Witch ™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

Our ability to build immersive and innovate worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/ .