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Senior Manager, Americas Marketing – Sports Games

Who We Are

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion, and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

What We Need:

The Senior Manager of Marketing will play an integral role in driving Americas marketing strategy, as well as execution of integrated marketing efforts. The role will also help develop go to market plans for each market in the region and work with cross-functional teams to ensure those plans are executed effectively, and are optimized as needed, to meet business and marketing targets.

What You Will Do:

Reporting to the Senior Director of Marketing, Americas + ANZ Core Games, you will be responsible for driving marketing strategy and execution for Americas. In addition, you will participate in:

Building integrated marketing plans for allocated titles that drive awareness, engagement and purchase intent at launch and throughout product lifecycles.

Developing specific marketing plans for in-game events/promotions/partnership activities and determining the communication and go to market execution plans for each to drive awareness, engagement and sales in Americas.

Creating and overseeing, in partnership with Influencer Marketing and Global Brand teams, relevant ideas and activations pertaining to influencers and social media content.

Developing and managing of marketing budget proposals, demonstrating clear understanding of business targets, audiences and how to reach them, and including ideas for growth that may require more funding or ideas for efficiency or budget reallocation.

Developing paid media plans and owning relationship with media agency.

Writing media strategy and briefing/managing agency through creation of full cycle media plans in partnership with Global Brand and Performance Marketing teams. Challenging the agency for more transparency on what is working and what isn’t, with ability to continually optimize away from low impact/efficiency media, as well as driving innovation/media firsts to reach our different audiences in an impactful way.

Developing retail/promotional marketing plans in collaboration with Channel/Sales team, driving innovation and ensuring the best possible allocation of budget vs. targets for launch activities and yearly promotional calendars. Partnering with sales and channel team and monitor promotional sales results to ensure targets are being met, learnings are registered and incorporated into the next promotional plan.

Inputting into business targets, promotional pricing plans, digital vs. physical product sales plans and ensuring translation into relevant marketing plans/actions.

Liaising between media and creative teams to build relevant Americas assets for paid media and retail campaigns within required timelines while ensuring relevant, contextual and ‘on brand’ creative is delivered. Lead to rethink our retail creative and drive awareness of the promotion/sale without diluting the brand of each game.

Contributing to global marketing strategies, ensuring Americas requirements are being met.

Liaising with Performance Marketing, Commercial and Analytics teams to mine data and insight into game behaviors, sales achievement, audience/consumer behaviors, paid media KPIs, creative usage/engagement and CRM results in each relevant territory, developing actions for marketing to continuously optimize and strive to exceed targets.

Being a true expert on our products, our consumers, our competitors and culture.

Managing and leading direct report(s) to provide timely updates, assets and direction, along with managing timelines to ensure all milestones are achieved throughout planning and execution phases.

Who We Think Will Be A Great Fit:

Huge give a sh*t factor

Insight-driven marketer who cares equally about brand reputation and meeting sales/revenue targets

Self-starter, able to take ownership over tasks and carry them throughout to the end

Strong communicator and collaborator

Thrive in a fast-paced, dynamic and flexible environment

Business-oriented marketing leader with a proven track record of success and achievement in marketing strategy, product marketing and being held accountable for results

Country / business general management experience

Territory P&L and/or budget experience; ownership preferred

Minimum 5-7+ years of experience working for a consumer brand, on the brand, media and/or agency side with relevant go to market experience

Experience in all major areas of marketing strongly preferred, including online and offline, brand and product marketing, search, CRM, social media, communications and influencer marketing

Experience developing regional marketing strategies based on global brand framework.

Experience strategizing and executing paid media campaigns, with experience managing media agency from client side preferred.

Experience strategizing and executing retail marketing campaigns

Above average knowledge of videogames

Ability to seamlessly integrate into existing marketing team and build trust and credibility with product development, commercial and other internal and external partners

BA / BS and MBA preferred

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.