Senior Influencer Marketing Manager
The Gearbox Entertainment Company is an award-winning creator and distributor of entertainment for people around the world. Gearbox Entertainment develops and publishes products through its subsidiaries, Gearbox Software and Gearbox Publishing. Gearbox Entertainment has become widely known for successful game franchises including Brothers in Arms and Borderlands, as well as acquired properties Duke Nukem and Homeworld. Gearbox’s ambition is to entertain the world and its key driving objectives include the pursuit of happiness for our talent, partners and customers, the prioritization of entertainment and creativity and a measured respect for profitability. For more information, visit www.Gearbox.com.
Do you have a passion for introducing content creators and their communities to new games? Are you someone who is as comfortable looking at audience metrics as they are reading through content creators’ community discussions and social interactions? Do you thrive when moving seamlessly among multiple projects simultaneously and being a valued subject matter expert?
If you answered “absolutely!”, then we’d love to talk to you about a career at Gearbox Publishing. We are looking for an experienced Senior Influencer Marketing Manager to develop, implement, and oversee Gearbox Publishing’s influencer initiatives across its titles.
Responsibilities:
- Collaborate with multiple different internal teams to ensure the development of holistic communications plans for each of Gearbox Publishing’s titles.
- Own all of Gearbox Publishing’s relationships with influencers either directly or indirectly via agency partners.
- Identify and onboard agency and other external partners that will serve as an extension of you and the larger Gearbox Publishing team.
- Oversee budgets for all influencer marketing, inclusive of external partners.
- Coordinate regularly with additional internal Gearbox Publishing team members to ensure compliance with company guidelines for both influencers and supporting agencies.
- Align with Gearbox Publishing Marketing and Communications leadership on key metrics and reporting.
- Stay up-to-speed on the newest influencers and trends in gaming and adjacent spaces so that we can understand if, and how, they present opportunities for Gearbox Publishing to engage players in new and exciting ways.
Qualifications:
- 4+ years of experience in influencer marketing in an applicable industry (gaming, esports, entertainment, etc.).
- Knowledge of current trends in the gaming industry and related marketing trends.
- Experience working with, and/or managing Influencer Marketing agencies from the RFP process all the way through to day-to-day execution and regular budget management.
- Awareness and knowledge of social, cultural trends, and current events.
Bonus Points For:
- Has previous experience working on AAA products at a gaming publisher, developer, or agency.
- Has previously worked directly with content creator platforms such as Twitch, YouTube, and TikTok
- Knowledgeable about Gearbox-owned IPs (Borderlands, Brothers in Arms, Risk of Rain, Duke Nukem, Homeworld, among others).
Gearbox Entertainment believes that all team members should be able to enjoy a work environment free from all forms of discrimination and harassment. We are committed to reflecting the diversity of the world we strive to entertain. As an Equal Opportunity Employer, we provide fair and equal treatment to all team members and applicants. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, genetic information, pregnancy or maternity, veteran status, or any other status protected by applicable national, federal, state or local law.