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Growth Manager- Amazon Games

Have you ever wanted to work in the video games industry? Do you have a passion for playing games? At Amazon Games, we believe that games have the power to connect communities at a massive scale. We are seeking the industry’s best to help us create, publish and support our dedicated PC, console, & mobile games. Join us, and you’ll have the power of Twitch, AWS, and Amazon to shape the future of games. You will work alongside talented industry veterans, including key contributors from dozens of titles: Half Life 2, Left for Dead, Portal, Thief, System Shock 2, Age of Empires, Dawn Of War II, Halo, The Last of Us, Gears of War, The Sims, and Bioshock.

The rapidly changing games industry has influenced the latest digital marketing trends and is one of the few industries with the potential to reach 2 billion worldwide. The Amazon Games Performance Marketing Team is seeking a talented Sr. Growth Marketing Manager to lead paid media and acquisition, CRM, funnel optimization, and referrals to grow our gaming communities. This key role will provide the right candidate the opportunity to own the growth P&L and contribute to building a business from the ground up in a true startup environment. Evolve your skills maximizing return on spend, optimizing conversion, and building communities from scratch, by joining a data-driven team obsessed with becoming the most customer centric video game publisher.

Success in this role requires displaying a hands on approach to driving continuous improvement, including optimizing budgets, channels, creative, markets, and platforms to accelerate player growth at scale at a positive ROAS. You are creative, yet technical, and have shown the ability to identify new growth channels and implement the smallest hacks. You love data and are comfortable working with designers, engineers, and product managers to get things done.

Primary responsibilities include:
· Obsess over customers and how to maximize game acquisition across all paid and unpaid growth channels.
· Drive new customer acquisition by designing, implementing, and scaling paid marketing campaigns across all major and emerging advertising channels for each title.
· Drive, lead and monitor A/B and multivariate tests to optimize conversions and other performance marketing metrics.
· Contribute to the ad creative process & drive creative performance learnings.
· Effective managing customer data to build new and unique segments.
· Set KPIs and review performance and insights for paid media campaigns with the marketing team and senior management as necessary.
· Demonstrate resourcefulness for producing measurement analysis for unconventional growth initiatives.
· Collaborate and build relationships with marketing and advertising teams across Amazon.
· Own all administrative responsibilities including legal approvals and payments.
· Maintain a thorough understanding of the global games market, player acquisition trends, and competitive landscape.

About Amazon Games
Amazon Games applies the principles of Amazonian culture to the world of game design. We have a diverse team of talented, creative people pairing their love of making games with the unique strengths that come with being part of Amazon. Across all of our teams and locations, we are united by a common purpose: to share great gaming experiences with customers around the world. We believe in a future where everyone is a gamer and everyone can create, compete, collaborate and connect through games, and we are looking for the right people to help us build that future. With the power of Twitch and AWS at your fingertips, you will have the chance to innovate in gameplay, creativity, marketing, and technology, while working alongside some of the smartest and most creative minds in the industry.

Inclusive Culture, Work/Life Balance, & Career Growth
We embrace our differences and are committed to furthering our culture of inclusion. We offer ten employee-led affinity groups with 190 global chapters, innovative benefits, and annual and ongoing learning experiences (including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences). Our team also puts a high value on work-life balance and offers flexible working hours. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. Additionally, our team is dedicated to supporting you with mentorship and pathways for ongoing development. We have a broad mix of experience levels and tenures, and are building an environment that celebrates knowledge sharing and promotes career choice.

Basic Qualifications

· 5+ years of paid media management experience including working with variable budgets, leading global campaigns at scale, and managing spend against customer value.
· 2+ years working with buying tools and data systems.

Preferred Qualifications

· Digital marketing expertise, including growing social channels, implementing high impact A/B tests, and driving creative asset pipeline.
· Proven analytical skills, comfortable working in data-driven business environments, and ability to solve ambiguous problems.
· Demonstrated ability to discover and articulate business insight, provide well-structured data to support hypothesis, and analyze results.
· Experience with statistical modeling and SQL or other relational database languages.
· Masters in Marketing or Business Administration, or equivalent.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.