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Senior Director, Global Brand Management and Marketing – Apex Legends Franchise

Electronic Arts
Los Angeles California United States
3 months ago

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Senior Director, Global Brand Management and Marketing – Apex Legends Franchise

We are Electronic Art’s Marketing and Commercial Organization (MCO). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.

We foster an environment where our teams create the most amazing work of their career while inspiring the world to play.

We are looking for a Senior Director of Global Brand Management and Marketing with a proven track record of building franchise growth strategies and world-class marketing teams in partnership with game developers to lead APEX Legends into a multi-platform entertainment property. Reporting to the VP of Global Brand Management for Respawn Entertainment, the Sr Director will be responsible for developing a long-term franchise strategy, building marketing initiatives around franchise growth pillars, partnering with product management and development teams on the game roadmap, and being the business leader on the franchise in partnership with studio and marketing executive teams.

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