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Senior Creative - Copy

About Us

Twitch is the world's biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day.

We're about community, inside and out. You'll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We're on a quest to empower live communities, so if this sounds good to you, see what we're up to on LinkedIn and Twitter, and discover the projects we're solving on our Blog. Be sure to explore our Interviewing Guide and Instagram channel to learn how to ace our interview process.

About the Role:

We're Twitch's in-house creative team, and we're looking for a Sr. Creative, Copy to drive campaigns and help us continue to build our beloved, one-of-a-kind, rapidly growing Twitch brand. You will sit within Marketing and report to the Head of Creative.

The ideal candidate is a conceptual creative and standout copywriter who can balance the authentic, insightful, and strategic with the creative, fun, and funny. They have a love for the ever expanding realms of gaming and the internet matched with a focus on marketing impact and breakthrough. We are a hands-on team in a high-paced company, so we’re looking for someone who can crack a brief, bring ideas, and dig into the details of writing, craft, and execution. They are equally at home in traditional marketing channels as they are experimenting and innovating in non-traditional channels, with experience finding new ways for brands to show up and breakthrough. They bring an optimistic, collaborative working style, and an ambition to make great work that takes our brand to the next level.

You can work in New York, NY or remote in the US.

You Will:

• Concept, develop, and write breakthrough and effective creative for campaigns, projects, products, and the Twitch brand
• Drive results in both traditional and non-traditional channels, from billboards to events to this has never been done before and now we’re doing it live on stream.
• Combine big picture, big idea thinking with focus on craft and technique
• Produce work from start to finish, either internally or working with production partners
• Spark innovation in how the Twitch brand comes to life on-platform and in culture
• Partner, collaborate, and play coop with teams across Twitch and agencies beyond our walls
• Set new standards for creative excellence and effectiveness, bringing strategy, insights, data, cultural awareness, and results into the heart of our creative conversations.
• Keep up with current trends marketing, media, technology, the arts and notable creative industries, fueling your POV on our brand, community and how we bring them closer together
• Do things that earn press coverage, win awards and get the world buzzing about us!
• Develop an understanding of the Twitch community and Twitch product, using those insights to empower more meaningful campaigns and marketing opportunities.

You Have:

• 5+ years of professional experience in a creative copy role

• 5+ years experience ideating and executing unique and creative strategies, solutions, and campaigns
• Portfolio demonstrating standout conceptual creative ability, copywriting skills, and success catapulting culturally-relevant brands to the next level.
• Production experience in both traditional and non-traditional channels
• Client-facing experience, collaborative work style, and ability to take feedback
• Understanding of media landscape and channels including Livestreaming, TikTok, Facebook, Instagram, YouTube and any other relevant platforms
• BS/BA in art, design, marketing, communications, or advertising is preferred

Bonus Points:

• A Love of Twitch and the gaming universe

Perks

• Medical, Dental, Vision & Disability Insurance
• 401(k)
• Maternity & Parental Leave
• Flexible PTO
• Amazon Employee Discount
• Monthly Contribution & Discounts for Wellness Related Activities & Programs (e.g., gym memberships, off-site massages, etc.)

We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Twitch values your privacy. Please consult our Candidate Privacy Notice , for information about how we collect, use, and disclose personal information of our candidates.

Job ID: TW8424

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