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Senior Business Analyst, Growth & Insights
1 year ago
Who We Are
Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.
Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM.
At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion, and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.
2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
What We Need
We are looking for a skilled and passionate analyst to join us in the global 2K Analytics group, with a focus on our NBA 2K titles, with the remit to influence at a global level.
This person will report into a London Director, and will manage one Analyst in London and one in Singapore. The wider Growth Analytics team will include colleagues based in - Singapore, USA and Ireland.
Our team works closely with 2K’s regional commercial, marketing, finance and sales teams, understanding and delivering against their analytical needs. We’re able to do this by using the power of our multi-dimensional datasets, which includes, but are not limited to, gameplay, behavioural, financial and marketing data.
Working alongside a variety of departments, we have the advantage of seeing the whole picture, making connections others may not see by fusing data with business knowledge.
The right candidate will harness this powerful data to improve our understanding of the business, and its drivers, on a regional and territory-level. Advising our business strategy, tactics and outcomes. Success in this role means making analytics relevant and impactful for our partners.
A structured problem-solver and data-driven decision maker, you work very well with colleagues across functions, geographies, and skills to contribute to larger goals. You love to tell a thoughtful story from data and insight, with clear “so what’s” while seeking and incorporating feedback from stakeholders. You enjoy working out how to structure ambiguous and complex problems
What You Will Do
- Analyse telemetry and sales data to extract compelling and practical business insights, communicating your findings and recommendations with various partners.
- Evaluate and find opportunities and challenges with customer, business, and market/industry trends, along with implications for internal processes and investments
- Partnering with regional teams to align on goals, analyze performance, and develop optimized pricing and sales strategies for our digital and physical products
- Providing expert advice on the structuring, running and measurement of test and learn trials, to improve insight and ultimately revenue. These will be focussed on retail led promotions and marketing activity to drive profitable new & returning players. Responsible for creating the analysis that allows us to compare what happened vs. what would have happened.
- Acting as a conduit between the regions and the central teams, sharing standard process and keeping the wider analytical community aware of region specific challenges and opportunities.
- Understand data science model outputs. Evangelize data- and model-based decision making.
- Mentor and elevate individual contributor (analyst) direct report(s)
- Establishing and distributing regular performance reports and dashboards.
- Build relationships across geographies, functions, and levels to embrace new ways of working and leverage existing ones.
Who We Think Will Be A Great Fit
- 5+ experience in fast-paced, dynamic, consumer-focused technology companies.
- 3+ years of demonstrated ability with business and strategic analytics, and/or FP&A.
- Comfortable in using SQL to extract data from large databases (Snowflake experience would be a plus).
- Familiarity with other analytical packages, such as R, Python, Knime, etc.
- Familiarity with ML algorithms and model building is desirable (Snowflake is a plus).
- Good analytical and quantitative skills with the ability to pull out the key stories in your analysis and present them in a digestible way.
- Familiarity with visualisation tools & libraries, eg. Tableau, PowerBI, ggplot, etc
- Demonstrable experience in an optimisation environment (e.g. CRM, web optimisation, etc) and ability to design and evaluate tests.
- Comfortable with working reasonably independently (reflecting the multi-time-zone nature of the wider team).
- Video games proven experience is a plus.
As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.
Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.
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