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Brand Manager

Generating over $100 million in revenue last year, Osmo from BYJU's has established its presence as a leading innovator in the educational toys segment. With a wide reach that includes association with major retailers like Amazon, Walmart, Target, BestBuy, Meijers, Fred Meyer, and active sales in countries like US, UK, Hong Kong and Japan, Osmo intends to make its presence felt in classrooms, libraries and living rooms across the globe, enabling parents who believe in the future of learning, and empowering young minds to create meaningful learning experiences through technology.

Osmo works very closely with BYJU's in utilizing its brains, core tech, distribution, and marketing capabilities. As part of these efforts, Osmo plans to spend close to $100 million in marketing across TV, OOH, retail, digital, etc, aiming to scale spends for FY2023, to create new milestones, and attain unprecedented heights.

The role will be responsible for brand marketing for our products and experiences. You’ll be leading efforts to fine tune our brand positioning, increase customer engagement, and deepen our users’ relationship with our products and brand through creative marketing initiatives for our users. If you have a creative bent of mind and are passionate about connecting consumers with products, enjoy spanning the cultural trends, deriving insights about your target audience and thrive in a dynamic, fast-paced environment, we’d be thrilled to meet you.

Responsibilities:

• Develop core product narrative and positioning for Osmo brand/products/features that reflect an understanding of customer needs and intent.
• Work closely with creative and media agencies to manage creative development and campaign rollout - including briefing, strategic feedback, production.
• Continually build and evolve Osmo’s brand, identifying and supporting the delivery of impactful creative assets, including product websites, video and image assets produced by our internal creative team.
• Optimize brand engagement through the development of a continuous test and learn program.
• Collaborate with leadership and across departments such as Sales, PR, and Design to determine effective launch strategy, including rollout plan, creative asset development, and communication goals to best drive awareness, engagement, and affinity.
• Building out season planning from birds-eye view down to the details; recommending and defining strategies and priorities to help achieve brand goals
• Develop compelling messaging strategies to increase key brand perceptions with priority audiences.

Requirements:

• Bachelors in Marketing, Business or similar degree; Master’s degree highly recommended.
• 5–10 years of relevant experience in working with consumer technology / products preferably in the kid's or educational segment.
• Experience in working with or at high profile creative media agencies.
• Solid communication & organizational skills.
• Proven track record of creative output.

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