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Senior Brand Partnerships Manager, FC Franchise Marketing (12 month TFT)

We are Electronic Arts' Marketing and Commercial Organization (MCO). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.

This role will be based in Vancouver, Canada. No relocation available as it's a 12 month role.

EA SPORTS FC Franchise Marketing:

Join us as a Brand Partnerships Senior Manager, on the EA SPORTS FC Franchise Marketing team. The Brand Partnerships team within the Franchise Marketing team partners with the Studio, Strategy, and Commercial teams to:

• Develop Brand Partnerships activations both in-game and through marketing campaigns globally.
• Operate as a touchpoint, ensuring all teams are driving together towards a singular long-term vision.
• Manage our Brand partners and any contractors, and freelancers (internal or external), including daily communications, briefing, and activity tracking.

What you will work on:

• You will lead a roster of brand partners that are endemic across the FC franchise, with a primary focus on how they are integrated into both the FC Premium game and the subsequent marketing.
• You will focus not only the initial strategic understanding and identifying relevant opportunities, but also how those ideas develop and are then performed in the marketing.
• You will work with teams to develop these experiences across several teams to ensure we meet the goals.
• You will also lead a team that manages approvals with Brand Partners on any in-game brand partnership activations and manages internal business operations/administrative responsibilities related to in-game brand partner activations, including approvals with legal, finance, and business affairs.
• Work with our teams to provide reporting and post mortem analyses on in-game brand partner activations.
• Manage Brand Partnerships tracker with status updates and communication of risks/opportunities to the team.

Who you will work with:You will be part of the central team (who are based in Vancouver, Canada), but you will also partner with our global teams in the rest of Europe and North America, including teams such as Development, Media, Creative, Strategy, Franchise Strategy and Athlete Marketing.

What you bring

Collaboration: Share expertise and resource to help others. Include all who can contribute to a successful outcome. Stay engaged even when not in full agreement.

Adaptability: Embrace change and help others adjust. Modify approach according to context; want to become comfortable in a new environment or role.

Dependability: Take personal responsibility for the quality and timeliness of work and achieve results with little oversight, managing up whenever needed.

Results Focus & Initiative: Focus on results and desired outcomes and how best to achieve them. Always be proactive!

Attention to Detail: Diligently attend to details & pursue quality in completing tasks.

Language: Excellent English verbal & written skills

Passion: For Sport, Culture and Lifestyle

Qualifications

• 6+ years product marketing or brand marketing experience.
• Experience driving collaboration across Product, Commercial, and Marketing teams.
• Experience in marketing to multiple consumer demographics, especially with football fans, is valued. Preference for working in a large football market.
• Experience partnering with a product development team to make insight informed decisions that satisfy prioritized consumer motivations.
• Bachelor's degree in marketing or business or related field, or equivalent training and professional experience.
• English is the required language of work.
• Have an interest in football (soccer) and EA SPORTS FC.