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Research and Insights Manager

Sega Europe
Brentford, Middlesex, United Kingdom
1 year ago
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Position Overview

Research & Insights Manager: Consumer Insights

We are looking for an enthusiastic and knowledgeable individual to join our team as a Research & Insights Manager. The Research & Insights Manager will lead a team responsible for delivering research, data and insight across the whole business and to support our Games Studios in their development process. Reporting into the Head of Consumer Insights, the role will work with multiple functions, both internal and external, including but not limited to; Marketing, Data, Licensing, Third Party Development, Commercial Analysis, Studios & third-party agencies to create & implement key strategic projects.

KEY RESPONSIBILITIES

Help drive key business initiatives including:

- Day to day leadership and responsibility of all approvals-based research projects, including 3 rd party coordination, project updates, organization and allocation of junior resource

- Growth & integration of our new in-housed research offerings

- Support in the evolution of our games into a Live Services model through new research processes

- Management of a Junior researcher, including long/short-term goal setting and team integration

- Collaboration with other team members to produce an ‘Insight syllabus’ for the broader business

- Provide support, where required, on ad-hoc projects including concept testing, User Research, pricing, incubation & User Research

KNOWLEDGE, SKILLS & EXPERIENCE

Degree in Business or relevant subjects

At least 3 years’ experience in a data, research, or insight team in a creative industry

Knowledge and interest in video games / interest in data & insight

A strong understanding of research methodologies

Competent with MS Excel and creating visual & impactful Powerpoint presentations.

Knowledge & experience with data visualization tools (Power BI/Tableau) an advantage but not essential

Confident in delivering and presenting analysis and actionable insights to key internal stakeholders.

Good level of planning and organisational skills

Proactive communication skills and the ability to build effective relationships both internally and externally

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