As the Regional Marketing Director , you will use your planning, organization, execution and measurements skills to help the company profitably grow across six (6) key markets around the world.
We are looking for a trustworthy, self-driven, motivated and accountable individual to support the marketing efforts of the Regional Marketing team while collaborating and integrating within the global strategy.
Working collaboratively with business partners across Global Marketing, Product Marketing, Integrated Marketing, Experiential Marketing, Public Relations, Product Management, Analytics, Creative, HR and external agencies, you will develop and manage the regional and local strategies in each market.
You will take ownership of campaigns, with direct supervision from the Vice President of Global Marketing, and work alongside the Experiential, Integrated Marketing, Digital, Creative, Public Relations and Product Marketing teams in a group effort to execute the larger B2B Xsolla Marketing strategy.
This role is based in the Xsolla Global Headquarters Los Angeles, California office.
RESPONSIBILITIES:
- Work within the global marketing organization to deliver, execute and measure localized B2B marketing campaigns and initiatives aimed at acquiring new gaming leads and partners in each of the six (6) markets.
- Deliver campaigns and initiatives that will help the regional team(s) to meet and exceed the annual KPIs and pre-defined performance metrics for the company.
- Evaluate and provide strategic and insightful recommendations on how to improve, change or discontinue campaigns, initiatives and projects.
- Scale the Xsolla solutions in key countries and local markets within each region.
- Create, manage, execute, measure and report on marketing projects and initiatives across the responsible B2B, B2C and Funding products, solutions and services.
- Manage up to six (6) direct reports who are responsible for delivering marketing campaigns, content programs, regional online and in-real life events, public relations opportunities, speaking sessions, digital activations, and more in their dedicated market.
- Manage the day-to-day interaction of external partners on behalf of the company within your region, including but not limited to: digital media planning agency, public relations contracted agency, and trade show production companies.
- Contribute to the efficiency of the marketing team by sharing new ideas and approaches for meeting our marketing objectives.
REQUIREMENTS:
Required :
- 5-10+ years professional experience - agency, brand, technology, or related marketing background
- Bachelor degree in Marketing, Business Administration, Communications, or related field
- Demonstrated experience in creating and developing marketing campaigns for B2B and B2C products and solutions
- Experience working with or for digital media agencies, trade show producers, and public relations agencies
- Travel - International and Domestic - Up to 40%
Preferred:
- Strong data analysis and measurement skills
- Experience working with/within global companies
- 2-3 years of experience and knowledge of working in the video game development and publishing industry
BENEFITS:
At Xsolla, we know it isn’t just about the paycheck. That’s why our Benefits Program is designed to meet and enhance our team’s physical, mental, and emotional well-being.
Our Benefits Program includes 100% company-paid medical, dental, and vision plans for full-time employees AND their families! Additionally, disability and life insurance are company-paid. Chiropractic coverage and flexible spending accounts are there if you need them. And our 401(k) retirement plan includes a company match to help you plan for the future.
Burnout is bad for people and bad for business, which is why we offer unlimited Flexible Time Off and 14 paid holidays every year.
We are all about personal and professional growth! Every Xsolla employee has a customized career roadmap, curated by the employee alongside their manager, that helps align company goals with individualized personal goals. To foster your growth at Xsolla, we have opportunities for in-house training, independent study, conference attendance, and higher education.
ABOUT XSOLLA:
Xsolla is the video game commerce company, powered by its Transaction Engine and Business Engine, that helps developers and publishers market, sell, connect and optimize their games
globally. Serving only the video game industry, the Xsolla Transaction Engine powers the full suite of cloud-based tools to promote and monetize projects, while Xsolla Business Engine provides clients with the roadmap to maximize those tools, and connect them with industry partnerships to expand their business. The two work seamlessly together -- for businesses of all sizes, from indie to enterprise -- to solve the complexities of distribution, marketing and monetization so they can increase their audience, sales and revenue. Headquartered in Los Angeles, with offices worldwide, Xsolla operates as a merchant and seller of record for major gaming entities like Valve, Twitch, Roblox, Ubisoft, Epic Games and KRAFTON. For more information, please visit www.xsolla.com .
Xsolla is an equal opportunity employer and does not discriminate based on the following: race, color, ancestry, national origin, religion, creed, age, disability, mental and physical, sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation, gender identity, gender expression, medical condition, genetic information, marital status, military and veteran status, and any other terms deemed by the State of California.
The physical demands for this position are sits, stands, bends, lifts, and moves intermittently during working hours. These physical requirements may be accomplished with or without reasonable accommodations.
The duties of this position may change from time to time so the individual and organization can achieve their results. This job description is intended to describe the general level of work being performed. It is not intended to be all-inclusive.
Xsolla takes your privacy very seriously, and will not sell or externally distribute any data received during the hiring process. For more information related to GDPR or CCPA please reach out to careers@xsolla.com.
L ongevity O pportunity V ision E njoy the game!