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Program Manager, Ad Operations

The Commercial Brand Partnerships Team leverages EA’s world class IP to drive positive Brand results through premium gaming experiences. We work with global brands on partnership activations and innovations through a variety of offerings including video, native sponsorships, retail and custom in game activations, as well as competitive game partnerships. The team is responsible for helping brands reach EA’s engaged global audience of passionate players wherever they are.

Program Manager - Brand Partnerships

You are a proactive business-focused self-starter, able to multitask in a fast-paced, collaborative environment. Additionally, you're a media advisor and consultant, helping to drive Brand Partnership program performance that exceeds both internal partner and external client KPIs. You have a mix of media tech know how, analytical capabilities, and traditional media operations experience. You are a true team player with a focus on developing strong cross-functional relationships.

Multiple Locations: Redwood City, California, United States • Los Angeles, California, United States • New York, United States

Remote Work Option: Yes

RESPONSIBILITIES

• Execute, manage, and optimize digital Brand Partnership media (including video, rich media, display, programmatic) across multiple digital platforms
• Test, troubleshoot and resolve technical issues associated with creative assets and third party vendor technologies (Impression/click tracking, rich media, programmatic setup, viewability, in-demo and attribution)
• Interface with clients, agencies, and international rep firms regarding asset requirements/specifications and tech capabilities
• Proactively monitor performance and delivery status, escalate delivery and/or technical issues as necessary, and optimize sponsorship components to meet performance KPIs
• Ensure accurate and complete program delivery focusing on client satisfaction (both internal and external clients)
• Work closely and communicate proactively with Sales and Product teams to ensure that revenue objectives and other success metrics are on track
• Closely work with and communicate proactively with International rep firms to ensure that revenue objectives and client KPIs are met accordingly
• Utilize Excel knowledge and analytical skills to compile reporting on ad hoc basis, troubleshoot issues, and provide actionable insights in support overarching needs of the business
• Gain full understanding of all tools critical to supporting the business, including but not limited to: Google Ad Manager suite of products and associated third party and in-house technologies as well as the boostr CRM/OMS platform
• Handle inventory requests and work closely with sales and account management teams to ensure Program implementations are built for success
• Extensive familiarity with video, mobile app and rich media formats/technologies and 3 rd party vendors, programmatic setup and troubleshooting, as well as media industry trends
• Work closely with Ad Product and Business Management teams, to provide Media Operations support for testing and integration of new products and support for revenue reporting purposes
• Ad hoc projects as needed

SKILLS & QUALIFICATIONS:

• Bachelor’s degree preferred with minimum of 3 years of relevant experience
• Ability to prioritize and manage multiple projects in busy environment
• Experience using multiple media serving and reporting platforms. Google Ad Manager and Mobile/Video experience highly desired
• Experience with all forms of programmatic deals preferred
• Ability to think creatively and strategically on the fly, excellent oral and written communication skills, and attention to detail
• Positive, team-player attitude. Willing to pitch in where needed and work together with internal and external partners towards a common goal
• Proficiency in MS Office suite of products
• CRM/OMS experience