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Senior Brand Manager

Founded in 2018, Bad Robot Games is the gaming arm of Bad Robot Productions (Lost, Cloverfield, Westworld, Star Wars), on a mission to build gaming destinations across all media and platforms that are as fun to watch as they are to play. We are a constantly evolving, remote-friendly game development & publishing house represented by a diverse mix of humans, enabling us to make games where all players can see themselves.

Working closely with our colleagues at Bad Robot Productions, our projects unite our games industry veterans, film and TV colleagues, and our extensive network of talent to create expansive worlds and stories.

We have incredible investors (Galaxy Interactive, Horizons Ventures, Tencent, WBIE, and Iconiq) who believe in Bad Robot Games’ ability to deliver on our promise to continually reinvent how stories are played.

Bad Robot Games is looking for a Senior Product Marketing Manager that is an experienced integrated marketing leader. You are passionate about games, marketing and driving new and existing fans to experience our games and IPs.

Are you ready?

KEY RESPONSIBILITES:

• Create, lead and execute go-to-market, engagement & retention plans in close collaboration with internal and external partners across all publishing and studio disciplines
• Manage the marketing and communication timelines, driving alignment across all our owned, earned, and paid channels
• Be a brand expert to ensure all marketing touchpoints are on-brand and on-voice
• Brief and manage external and internal partners to deliver high-performing creative marketing executions.
• Develop the brand strategy, including positioning, key messaging, and visual identity that will stand out in the marketplace
• Work with agencies and UA partners to test and optimize creative executions to maximize marketing and campaign goals.
• Identify KPIs and measure the effectiveness of campaigns and implement improvements where necessary.
• Stay up-to-date on market trends, platform requirements, and competitor marketing practices and capabilities.
• Help define and manage the marketing budget for this game and maximize the effectiveness of campaigns within budget.
• Synthesize marketing initiatives, insights, and viewpoints into C-level strategy materials for senior leadership teams.
• Develop and lead day-to-day relationships with co-marketing opportunities, licensing partners, and platform partners.

KEY QUALIFICATIONS:

• 5+ years experience in the game industry in product marketing
• Strong UA experience preferred
• Proven track record building brands and audiences and successfully bringing them to market
• Excellent communication and project management skills to manage workflows across multiple internal and external teams.
• Ability to analyze game and marketing KPIs, interpret data, and drive recommendations
• Strong creative leadership skills to steward the Bad Robot Games vision and inspire out-of-the-box creative thinking.
• Passion for gaming with a start-up mentality, willing to step into any marketing execution role to help launch games that become globally recognizable brands

BENEFITS

Competitive compensation package and benefits

• We encourage a balance in work, personal life and are proponents of health & wellness
  • We provide Medical (PPO), Dental, and Vision - 100% of premiums covered for employee and eligible partner & dependents
  • Our studio closes several weeks a year for true relax + refresh time in addition to holidays
  • Our open time-off policy allows you to take the time off you need without worrying about vacation allotments or accruals
  • Comprehensive employee assistance program
• Family and financial wellness
  • Paid parental leave
  • Fertility Benefits
  • Short-term and long-term disability
  • Flexible spending accounts for healthcare and dependent care
  • Student Loan Repayment Program
• We are passionate about social impact and provide education, awareness, and outreach via Good Robot (Bad Robot’s community service and giving division)
  • Allocated funds to donate to meaningful non-profit organizations
• Collaborative and casual work environment

DIVERSE AND DISTRIBUTED TEAM (REMOTE-FIRST)

• We believe our studio should be representative of the people who play our games. Our goal is to make games in which all players can see themselves.
• It’s 2021; games are being made by developers spread across the world. Our HQ is located in Santa Monica, CA, but our team collaborates from all over.
• For now, we are only accepting remote candidates in the continental USA but may be interested in changing this policy as we grow.

FUNDED, BUT INDEPENDENT:

• Backed by strategic and venture capital firms Galaxy Interactive, Horizons Ventures, Tencent, WBIE, and Iconiq, our investors believe in the future of storytelling in games and our ability to deliver on that promise.

We offer competitive salaries and compensation packages to all of our full-time hires — which includes comprehensive benefits and amazing opportunities. For more information on current career opportunities with Bad Robot Games, email jobs@badrobotgames.com .

WE ARE AN EQUAL OPPORTUNITY EMPLOYER

It’s our policy to provide equal employment opportunity for all applicants and to make reasonable accommodations for handicapped and disabled applicants. We do not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, handicap, veteran status, marital status, criminal history, or any other category protected by applicable federal and state law, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance relating to an applicant's criminal history (LAMC 189.00).

#LI-REMOTE